The Boss at Bgo.com is back with another big budget advertising campaign. It's goodbye to Dan Bilzerian and The Gorilla and hello to Paris Hilton. Paris may be a surprise choice for a casino advert but at least most people will have heard of her. The Boss, played yet again by Verne Troyer, however is less than pleased by her arrival.
The advert starts off with The Boss returning to Bgo after a holiday. He's well tanned and looking forward to going back to work. But he returns to see there's been changes to casino - thanks to his new assistant manager played by Paris. There's a very pink theme going on and there are giant pictures of Paris on the walls.
Paris is also hosting and when she spots the return of The Boss she announces free spins for all players. Hooray! This odd scenario is brought to an end when The Boss wakes up from what is an apparent nightmare. We see him in an interview room with Paris who's applying for the job of Assistant Boss - let's just say she doesn't get the position.
This is another fun advert from Bgo.com and one which we think is better than the previous Bilzerian efforts. Paris is also a lot more well known! The other good thing about the ad is that it paves the way for similar themes - other celebs can apply for the position as assistant boss and create further nightmares for Verne!
However that may not happen for sometime as Paris features on the Bgo site - so expect to see her around for a while. We suspect she's been paid a hefty amount for this endorsement and Bgo will be wanting to get their moneys worth! On the plus side she definitely adds a bit of glamour to Bgo and is a perfect foil for Verne. In a world of dull casino ads - this one is one of the best in recent months.
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