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Earlier in the week we told you that Louie Spence had become the genie at Spin Genie. We also told you that it's sister site Slingo was also going to be involved in some new promotion. Well we can now reveal that Slingo are the new sponsors of A-List reality on E!. In all honesty we have absolutely no idea what that means or entails having never watched any reality shows on E!

To coincide with this new sponsorship there's a new advert (or bumper as they're often called). It features Slingo's own reality stars - Pommagne DeSoto, DeLeorean, L'Avigne and Snarl Lagerfield. The latter is a cute dog and all four "stars" feature on a slightly revamped Slingo website. The site changes are subtle mind with a few tweaks to the logo and colours.

The advert itself is very reality TV. Pommagne has had a nightmare because she's broken her Slingo fingernail. She asks her BFF, L'Avigne, why bad things happen to good people? Anyway all is sorted quickly (we never know how) and a crisis is averted. DeLeorean doesn't feature in the ad, but can be seen in the background playing basketball. We suspect that there will be more episodes!

We're not sure about the advert, but that may be because reality shows and their like just don't appeal. We're not sure if the ad pokes fun at reality shows or is a perfect imitation. Either way the biggest crime here is that Snarl Lagerfield doesn't get enough air time - he's just sat on the piano stool.

Still this campaign should help raise the profile of Slingo! September is going to be a busy time for Gaming Realms, the owners of Slingo, as they have this campaign running alongside one for Spin Genie with Louie Spence. In addition they've also just launched X Factor Games - a sister site to Britain's Got Talent Games.

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