Foxy Casino launched back in 2015 and aimed to be slots derivative of the famous bingo brand. However, it would seem things haven't quite worked out as planned and so the whole Foxy brand has undergone a major revamp. The Foxy character remains a figurehead at the bingo product, but it looks like the casino is branching off in a new direction.
As you're probably aware by now, Foxy have enlisted the help of Heather Graham to star in their new adverts. In the bingo reversion she's hoping for more pathos but in the casino one (above) there's that massive step away from the Foxy character.
I'm Just Having A Wazz
In the advert we see a show runner knocking on Foxy's door. Foxy responds with his familiar northern accent and shouts "alright pet, I'm just having a wazz". This is perhaps the highlight of the advert! After this, Heather Graham who is wearing some quite saucy attire, retires to a sofa and tells us that "sometimes a girl has to play Foxy to get what she wants".
We then see Heather being offered a £10 no deposit bonus whilst playing roulette on her tablet. At this point her eyes go back to Foxy's and the familiar accent returns with "freakin' ferrets. I'll have some of that". By the way wagering terms apply for the £10 free play.
Why Is Heather Graham In The Advert?
The advert itself is a perfect vehicle for Heather Graham. In fact we think this is a better effort than the bingo one. If you're wondering why she's doing these ads then it's rumoured that £10million has been stumped up for the campaign. As they say in America - you do the math!
That aside this advert and campaign still wipes out the Foxy character as it's been known for years. In fairness we think that for Foxy Casino the revamp works better than for bingo! However, the presence of a foxy Hollywood star doesn't instantly make the slots offering at Foxy any better than it was before she arrived.
We Prefer The Boss
In essence Foxy Casino still remains a Dragonfish slot site like Wink Slots, Costa Games and Slot Crazy. All of which offer no deposit bonuses and the vast majority of the same games. The difference is simply Heather Graham - or Heather G as they like to refer to her.
Foxy Casino perhaps have looked at how Verne Troyer playing The Boss has helped Bgo.com. For us "The Boss" character works as Troyer launched the character and therefore has been associated with it from the off. Graham is stepping in to Foxy's shoes and jumping out of his suit - and no matter how much pathos she projects it's still "oh that's a bit weird".
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