Have Newspaper Brands Fallen Out With Online Bingo?
Added on Thursday 28th July 2011
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Newspapers and bingo have walked hand in hand for many years. So, when online bingo became popular it was a natural progression for newspaper brands to embrace it. It could add extra activity for their users, increased brand awareness, and more importantly a revenue stream.
However, this year has seen the demise of Daily Star Bingo, Daily Express Bingo and News of the World Bingo. The latter because of the hacking scandal and subsequent closure of the Sunday paper, and the others due to the end of the Cyberbingo network.
But what of those newspaper brands that still have a bingo site to promote? How are they fairing? Disappointingly all is not good!
Sitting out on top of the newspaper bingo stakes is Sun Bingo. The site is constantly offering players new promotions and when you enter the lobby most of their bingo rooms are active. The Sun are also busy pushing the site through TV advertising.
The same can't be said for tabloid rivals Mirror Bingo. Their site is in real need of a makeover, player numbers are less than those at Sun Bingo and their promotions page hasn't been updated since around mid-June. Their presence on Mirror.co.uk is greatly diminished too.
Coffee Break Bingo is still going strong over at The Daily Mail. This is a St Minver powered site and it relies on their promotions alone. In fact we don't think The Daily Mail have offered anything unique on the site since it launched offering a Spanish Villa as a prize.
Also on St Minver is Metro Bingo and again they rely on their regular monthly promotions. A quick look on Metro.co.uk and bingo doesn't really get much in the way of homepage presence.
Both The Daily Express and Daily Star still feature bingo, however their links redirect to the Cyberbingo site. We'd have thought that perhaps they'd have relaunched their bingo brands on a new platform?
It does seem that the marriage of online bingo and newspaper brands perhaps hasn't been a great success. We'd guess that if a channel on an online newspaper isn't generating revenue then it soon gets dropped or shunted aside? Or perhaps because bingo is just another string to their bow, the newspaper brands haven't the time to promote the sites properly?
However, we do see The Sun Bingo actively pushing their brand - so maybe some of the other tabloids have nailed their colours to a bingo platform that isn't performing well. Intriguingly not one newspaper brand is on the Virtue Fusion network and not one is actively offering free play for real cash bingo!
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