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Bingo Chest Off To Davy Jones' Locker

Added on Tuesday 4th October 2011

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Whilst the arrival of new bingo sites is met with anticipation and excitement, the demise and departure of brands is much lower key. Sadly, news reaches us that Bingo Chest is the latest site to close it's doors. Just over a fortnight since Talk Like A Pirate Day, the pirate themed brand, that resided on the Virtue Fusion platform, is apparently off to Davy Jones' Locker.

The Bingo Chest site launched just under three years ago and offered new players a 200% deposit bonus. And that was it! The site just didn't pull up anchor and set sale into battling other bingo brands. It's therefore not a big surprise to see that it's been sunk - as we predicted back in June 2011!

The site is currently operational but we presume that this will be addressed once players have been notified? We'll update with more information if we receive it.

Bingo Chest is the latest Virtue Fusion room to hit the rocks. All The Bingo closed down whilst it's sister sites, BOGOF and Bucky, were taken over by Betfred. Golden Hat Bingo, whilst still operational was recently taken over by 8ball Games, who also own Love Your Bingo, another Virtue Fusion site!

Let's hope there's a Captain Jack Sparrow out there who can rescue the Bingo Chest brand!!

The big question for the Virtue Fusion platform is whether it can sustain smaller brands. It has a lot of big names - William Hill, Sky, Bet365, Virgin and Mecca amongst them - but it's the smaller brands that seem to struggle.

Of course if you don't update your promotions for a couple of years, like Bingo Chest, then it's perhaps no surprise things don't work out!

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