National Lottery operator Camelot have today announced plans to give the Lotto game an overhaul. From the autumn there will be changes to the prizes on offer but the price of playing the game will double from £1 to £2. That could put off people playing, but Camelot are hoping the cash prize changes will soften the price increase.
The prize on offer for 3 balls will increase from £10 to £25 guaranteed, whilst the 4 ball prize will go up from £60 to £100. If you match 5 numbers then there's bad news for you as the cash prize drops from £1000 down to £500. There's also a drop for players who get 5 numbers plus the bonus - their winnings will be £50,000 down from £100,000.
It's expected that the price rise will also see the jackpots increase to an average of £5million for the Saturday game and £2.5million for the mid-week one. A lotto raffle game will also be added to proceedings and this is expected to generate 50 x £20,000 winners on each game.
According to Camelot the revamp is because their studies suggest players want more ways to win more money. However, the odds of winning the lottery aren't changing and the only new way to win more is through the raffle. That's obviously a nice 'extra' but is it worth the extra £1 a week.
The price change could be good news for bookmakers and bingo sites as they can surely capitalise on these changes in a positive way. A couple of pound is quite expensive per lotto game and it could be used to buy cards on big jackpot bingo games or simply just to bet on lotto number results. We expect to see some serious advertising campaigns and promotions from lotto competitors when the new price changes come into effect later this year.
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