Bingo Site Of The Month - January 2014
Added on Wednesday 15th January 2014
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It's very rare for a brand to pop up more than once a year as our Site of the Month, but to kick off 2014 we're making an exception. Our choice for January 2014 is a brand who have spent a fortune on advertising and hiring a celebrity to stomp her way across London. If that sounds a little bit scary then you'll know straight away that it's Costa Bingo.
The arrival of Scary Spice, Mel B, at Costa Bingo has caused a few eyebrows to be raised across the online gaming world, social media and beyond. Many have questioned why Mel has taken on such a role whilst others have been bewildered with the advert. No matter what you think of it all, one thing is for sure it's giving Costa plenty of coverage!
What we especially like is that Costa Bingo have gone all in with their celebrity endorsement. They haven't just perched Mel on a London building for nothing! They've put together special Mel B games, promotions and offers - which is great if you can overcome any issues you may have with the former Spice Girl.
Now you might think that we've selected our site of the month based on the Hollywood holiday prize that's up for grabs this month. However you'd be wrong as another promotion has really caught our eye - Mel's Diamond Chase. This is a daily free to play game where all players get the chance to win Diamonds. These bonuses can be then used to buy cards for big games!! If you like free cards then a trip to play the chase game daily is a must.
Of course we can't ignore that Hollywood Holiday game! It's worth over £3000 and there's also an alternative Home Entertainment system on offer. The main prize in the latter package is a 65in TV so make sure you've plenty of wall available just in case you're a winner. Depositors get free cards but you can also use those Diamonds mentioned above to play in this one.
Another reason for selecting Costa as the January SOTM is that kicking off 2014 in style is a marker for all other brands. Only Jackpotjoy have started off the New Year with something new and if Mel proves a success then the rest will be playing catch up. Of course it all depends on Mel B's presence boosting the brand - as well as any fallout once her contract as celebrity endorsement comes to an end. Whatever happens it's going to make for a fascinating year!
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