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Added on Monday 13th April 2015

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Dream Bingo are undergoing another transformation and will be hoping that their latest incarnation will appeal to players. Recently the site changed to a beach paradise but that's now been scrapped in favour of a Scooby Doo theme. We're not kidding! Look out for TV ads featuring The Dream Bingo Dream Machine and Wilson The Pug.

New Dream Bingo

Changes have already been made to the Dream Bingo site - instead of the relaxing beach scene we now have three attractive people alongside Wilson. Wilson we're sorry to say doesn't look the most attractive pug - in fact he looks a tad grumpy. We do like the Dream Machine van though and how that's being used to tie in with the brand's new direction.

As part of the changes players are being invited to tell Dream Bingo their dreams - and they could come true. All you have to do is register and then choose from a selection of dreams. These include a brand new car, luxury family holiday, brand new wardrobe or your bills paid for a year. Hopefully by the time you get round to trying to complete the survey it will work. We got stuck on question one and ended up in a never ending loop.

Note that it's not just big dreams that Dream Bingo will be making come true. There is a variety of smaller gifts on offer. Amongst the goodies are days out, Center Parc breaks, Smart TVs, Meals for 2, Spa Weekends, Kenwood Smoothie Maker and many more. A total of 15 players will be chosen to win a gift every week until the end of the promotion on the 30th June. The first winners will be announced on the 16th April.

A new site launch isn't the same without having a dog featuring somewhere and playing the 'Scooby' role in this Dream Team is Wilson The Pug. He's managed to get his face on a mug and as part of the revamp you'll have the chance to win a Pug Mug - although there's no indication on site how. He doesn't look a happy dog, probably because he couldn't fill in the dream questionnaire? This isn't the first pug to appear on a bingo site by the way - Vernons Bingo have employed one to give their brand a boost.

The new look Dream hopefully will help it relaunch itself, but for us it doesn't matter what you do at the front of a site - it's the games that matter. Dream are one of a number of brands using the Microgaming platform and for us it's not the strongest against the likes of Virtue Fusion and Dragonfish. It'll be interesting to see how things go over the next few weeks and whether this latest revamp can finally push them upwards.

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