Big Brother Bingo Rebrands To Bingo Loft

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At pretty much every launch of a new series of Big Brother we've lamented the poor relationship between the TV show and it's official bingo site. However those laments will - at least for now - be no more as Big Brother Bingo has changed. The site still exists but it's been renamed as Bingo Loft.

We suspect that this change is due to the contract between Big Brother and 888 coming to an end. Rather than just close the site down it's been allowed to continue under it's new guise. If you're popping over to Bingo Loft in expectation of a rip-roaring new site then you're going to be a little bit disappointed. It's essentially the same as before but with a new logo.

There have been a few minor changes so as to remove any lingering traces of the Big Brother brand. On the plus side Bingo Loft are celebrating their new name by running a special version of their free Daily Cuppa game for 10 days. This game usually only offers a 25 prize but until the 4th November 2015 you can play for a 250 pot. Note you must be a funded player to take part.

However Bingo Loft will need to do more of these specials to stand out from the crowd. Despite having the Big Brother name the site really failed to make it's mark. When DOND Bingo are giving away tickets to live evictions and the officially named site isn't then you know that perhaps something isn't right. We'd like to say that the future could be bright for 'Loft but we suspect it may well suffer a similar fate to it's sister site, Bingo Street, and struggle in the shadows of Wink and 888 Ladies.

Big Brother Bingo sadly has to go down as a failure. It could have been a success given the coverage the show receives, but instead we felt it relied solely on it's name to exist. It was obvious that there was a lack of faith in the site when it became divorced from the recent shows. The brand itself became undermined bingo wise when other sites gave away themed prizes and former contestants, such as Brian Dowling, appeared elsewhere in the bingo world. Why go to the official site when you can get the BB experience elsewhere?

So what next for Big Brother Bingo? Will we see Endemol launch a new site in the future perhaps on the Virtue Fusion platform? We're inclined to think that this is the end of BBB! It's now going up in the loft where we expect that in no time at all it will be forgotten about - like Benidorm Bingo, Endemol's other closure this year. Still it goes to show that having a big TV name isn't a sure way to success in online bingo.

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