Daily Star Aims To Avoid Bingo Curse With Star Wins
Added on Thursday 29th September 2016
When IGT decided to close bingo on their gaming products it led to the closure of Daily Star Games, Daily Express Games and OK Bingo. The flagship brand, Chit Chat, survived the cull and reinvented itself as a Dragonfish Network site. We're not convinced that the move has worked out well given the radio silence on their social media pages.
However, The Daily Star and Daily Express will be hoping for better luck when they re-incarnate their gambling presence for the third time. Sadly bingo players won't be catered for this time round. Both newspaper brands have opted to join the growing list of Gaming Realms powered sites. Star Wins and Express Wins will join the likes of Britain's Got Talent Games, The X Factor Games, Spin Genie and Slingo.
At present, only Star Wins is active. Unsurprisingly there's nothing exclusive or unique on the site. There's some Daily Star branding and shots of lovely ladies, but in short it's simply a rebranded version of Spin Genie but without any of the Slingo games. For us that makes it a weaker proposition for players. The only saving grace is that it's another opportunity to collect another 50 free slot spins.
Weather Disaster Slots
At the time of writing, Express Wins hadn't launched, but we expect that it will be similar to Star Wins. Hopefully in time there will be exclusives in the promotions or games department. For example The Daily Express could have a "Weather Disaster Slot" - this would fit in perfectly with the multitude of headlines that they produce regarding Hottest Summers and Coldest Winters Ever.
In a similar vein, Star Wins could have an Apocalyptic Slot game perhaps with world leader symbols on the reels. In truth that's probably not the best idea for a game (or something to laugh at) but at least it would fit in with the content of the newspaper.
It's unclear whether bingo will ever re-emerge at these brands. Spin Genie did open some bingo rooms earlier in 2016 but quickly closed them. That only leaves Slingo as the viable alternative. However perhaps it's a good thing bingo is off the agenda for these newspaper brands. There two forays into the arena, as initially part of the Cyberbingo Network and then the Chit Chat Bingo Network, hasn't ended well.
Let's hope The Daily Star and Daily Express "bingo curse" doesn't hit Gaming Realms!