It's traditional at this time of year for Foxy Bingo to launch a brand new TV advert and it's always a big event. This year's however promises to be even bigger as their new advert is part of a new £10million campaign which promises to revamp the Foxy brand. According to The Sun this new campaign includes hiring the services of Hollywood superstar Heather Graham, who becomes the new face (and body) of Foxy Bingo and Casino! Whilst it's good news for Heather, it's bad news for another well known TV celebrity.
The Sun are also reporting that the Foxy Bingo brand will no longer be sponsoring the Jeremy Kyle Show. Foxy has sponsored the bumpers of the show for years but now they're splitting - without even a lie detector test! Kyle isn't alone in splitting with Foxy as he joins a host of other long term partners out in the cold thanks to Foxy's owners, GVC Holdings (Casino News Daily).
According to Adele Lawton, head of GVC, the new revamp will introduce a new mantra for Foxy - "Random. Fun." - and this will bring "Foxy to a new generation of players". For years everyone who thought of Foxy as a Northern Lad will now have to accept he's actually a sexy Hollywood actress instead. The new set of TV adverts will make their debut on UK TV on March 9th at 8.15pm during Emmerdale (The Sun).
Although the news of Heather Graham's arrival on the scene is being reported across the mainstream media, the Foxy Bingo social media pages are being coy about things. They've been putting up teasers to their players such as "He's A Legend. He's A Star. But How Well Do We Really Know Him". The joke being that "He" is in fact a "She" and "She" will be Heather Graham. Unfotunately, Foxy Bingo is no laughing matter around Loquax HQ these days.
No Longer Able To Endorse Foxy Bingo
Foxy Bingo will be hoping that the star of The Hangover, Boogie Nights and The Hangover will detract from another issue facing the brand. GVC Holdings who own the brand recently changed tack with affiliate partners, including Loquax, resulting in a backlash for the company. Many bingo portals which have supported and promoted Foxy Bingo over the years are now removing their support.
Among those no longer supporting the Foxy Bingo brand are Which Bingo. They have told their users that they are withdrawing support as they "are no longer in a position to endorse FoxyBingo". Another big portal, Bingo Port, have also withdrawn their relationship and emailed their user base to explain the situation. Many other sites are following suit.
Loss Of Trust
Loquax is also no longer endorsing Foxy Bingo. We will continue to report bingo industry news such as Heather Graham becoming the new Foxy, but unfortunately we cannot send you over to the site as part of our reporting process. This decision is purely based on the damage to the business trust that we had in Foxy that has built up over the last decade.
The next few months promise to be very interesting with regards Foxy Bingo. We're not sure about Heather Graham - her arrival effectively kills off Foxy as we know him. The big reaction will come from players - we they love Foxy Heather or perhaps wish the £10million spend went on site improvements, better games and improved services?
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