The new series of I'm A Celebrity Get Me Out Of Here is on it's way and as ever there's speculation about which celebs will be entering the jungle. However, one big name has already been confirmed for the new series which is expected to start in November. That big name is Tombola and they are the new sponsors of the show.
Tombola announced their big news with a simple video that features the TV show's theme tune and a jungle-fied "We Are Tombola". The news was also announced on the brand's Facebook page along with the promise of "HUGE promotions and exciting giveaways". We think this could be a very exciting time to be playing at the site.
This announcement also means the end of Aunt Bessie's sponsorship of the show. Aunt Bessie took over from Iceland back in 2015 and were thought to have signed a three year deal worth £6million. Their sponsorship featured Margaret & Mabel in what turned out to be quite saucy adverts as you can see below.
Aunt Bessie took over from Iceland who sponsored the show for 9 years. Their adverts often included stars of previous seasons including Christopher Biggins, Kerry Katona and Peter Andre. Iceland even produced a Bushtucker game that could be purchased from their supermarkets!
So what will Tombola do as part of their sponsorship? According to reports, they'll be using it to support Tombola Arcade. This could mean that we may see IACGMOOH themed games such as spin, bubble, scratch and flip. The Bushtucker eating challenge could easily be used as the basis of a scratchcard game!
Whatever the sponsorship deal entails, this is a massive boost for the gambling industry which has been underfire of late. Tombola have based their brand on offering affordable bingo and games whilst ensuring their players have fun. They are strong advocates of fair gambling and supportive of responsible play.
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