Mecca Bingo continue to dominate the bingo news channels as they're currently one of the only proactive brands in 2018. So far, this year, Mecca have launched a new TV advert, given away daily holidays and are currently giving players the chance to win a car every week.
All these promotions are part of the bigger Meccarena campaign and they're now building on this by roping in a few celebs. Leading the way is Strictly Come Dancing star, Kristina Rihanoff. She's been signed up to teach three male celebrities the dance associated with their catchy tune.
Joining Kristina is her 2014 dance partner and Blue singer, Simon Webbe. Joining Simon is reality TV star Jordan Davies and another guy who is called Dean. Apparently he's Dean Fagan who's played mechanic Luke Britton on Coronation Street!
Anyway, Kristina's task is to teach the three boys The Meccarena. The clip above shows the story so far! The boys don't seem too keen to make much of an effort, so it's down to Kristina to show off her moves to the Mecca Bingo tune. All three seem suitably impressed!
The video ends with a teaser for what happens next.. we're guessing that the boys master the moves and all is good in the world. What comes next we don't know? We'd assume that Mecca will be using Kristina and the boys in a forthcoming TV ad.
Mecca Bingo are putting a lot of effort into making the Meccarena catch on. We like the tune, but don't expect to see the nation running to the dance floors to perform the moves. A few celebs will help raise the profile of the campaign - and keep interest in bingo alive.
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