Not many bingo brands welcome "knights, troubadours and serfs alike" to their site. This is in fact the welcome message from Kingdom Of Bingo, one of a number of brands in the Ignite/Costa stable. Kingdom has not really done much since arriving on the scene, but could all that be about to change? A new look site has just been launched so what's new in the Kingdom Of Bingo?
The biggest change for Kingdom Of Bingo is that is has a new logo. Out goes the crown, sword and archery inspired branding and in comes a royal seal - dilly dilly. The site's yellow background has also been ditched in favour of a purplish affair. It's actually a map but could easily be mistaken for a spilt cup of tea.
The Royal Banquet
Other changes relate to the site's graphics. They're now a lot more formal and less cartoony. These changes will have been done to move Kingdom within the UKGC guidelines. However, the promotional graphic for the site's Bingo Vegas game does look out of place amongst the images of a royal banquet and peasent's pennies.
As a revamp, the changes at Kingdom Of Bingo don't overly excite us. We'd love to see the brand have something along the lines of Game Of Thrones or even the Bud Light advert humour. However, the constrains on bingo brands now means that there's little or no fun left. In fact, the "knights, troubadours and serfs" greeting is as fun as KOB can probably be.
So is it worth becoming a true friend of the crown at the new look Kingdom Of Bingo? Or is it simply a pit of misery? Well, the answer is a bit of both! On the pit of misery side this site doesn't offer anything different to it's sister brands. It's the same mix of free bingo, jackpots, slots and prize games.
On the plus side, it's a blend that works and if you're looking for a different site to try - then KOB is worth checking out. It offers a no deposit trial in it's Bingo Academy plus depositors can get 120 free bingo tickets (no wagering terms apply).
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