The designers at Ignite are busy bees! Earlier this week we told you about the new look to Kingdom Of Bingo and now there are more. Two other brands in this stable have made adjustments and at least one of them is pretty dramatic. The bad news is that neither are making changes to make themselves unique entities within the group.
The biggest change comes at Wish Bingo. When this site launched it had an Aladdin theme complete with a resident genie character. However, UKGC rules saw the character sucked out of the site. Ignite have obviously decided to review how Wish is viewed and decided to give it a complete overhaul.
She Who Dares Wins
So, out goes the Aladdin theme and in comes a purple/blue 'spa relaxation' inspired look. A soundtrack of whale music would complete this revamp. The Wish logo has completely changed and any references to the old theme have been removed. The jackpot games now have names like Shine On, Dream It Do It, Positive Vibes, Dare To Dream and our favourite She Who Dares Wins!
Also under going the designer's knife is Frozen Bingo. Now we've always wondered about this brand because it arrived at roughly the same time as a popular musical movie. It's most certainly always walked on thin ice when it comes to satisfying UKGC rulings. However, with this revamp they've definitely moved to distance themselves from the film. In fact, you could say they've let it go.
Frozen Bingo is now bathed in solid blue with a new cold as ice logo. A snowflake and frozen bingo ball are used to replace the O's in the logo - a nice touch. All promotions and jackpots now have distinctive icy names like Stay Cool, 1p Iceberg, Frosty Fortune and The Big Freeze. Another jackpot, Wonga Whiteout, sounds like a prediction given today's news about the payday loan company!
Although neither Frozen or Wish add anything new in terms of games or promotions, the new looks are decent. Of the two, we think Wish is the better brand name - Frozen still conjures up movie connections. Hopefully once Ignite have completed their design tinkering then these brands - and their sister sites - can start developing with unique prizes and promotions for players.
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