Bingo Date Gets Dumped With Bridezilla
Published On 7th May 2019
Just a few years ago you couldn't move for new bingo brands. Today the opposite is true and these days you can't write about a handful of site closures without another bunch adding to the total. Once again it's the Cozy Games platform leading the way in reducing the number of brands on their platform - but there are more closures on Dragonfish too.
Last week we mentioned that Big Love Bingo was closing it's doors. We summised that the future of it's sister brands of Kelly's Eye and Bridezilla was also in jeopardy. It took less than a week for that summisation to come true. Bridezilla Bingo, Kelly's Eye Bingo, Bingo Hero and Bingo Date are the latest closures. Three of the brands all redirect to Landmark Bingo.
Kelly's Eye - Now It's Gone
However visitors to Kelly's Eye Bingo will arrive at £5 Bingo Sites! If you had old accounts with any of these sites then our advice is to head to Landmark Bingo and contact support. We are surprised that there's nothing on Landmark that helps players who may be looking for Gone, Harrys, House Of Bingo etc. find out about all these changes. We also wonder how much revenue has been retained from old accounts!
Joining the above in the departure lounge are two more Dragonfish Network brands. These are Bingo Yard and White Rose Bingo. Yard redirects to a dead page whilst White Rose is still online but has a "site closing on the 25th April 2019" notice. White Rose established itself as "the online bingo site serving the great people of Yorkshire".
The Decline Of Bingo Continues
In truth though none of these closures are a big loss. Although it launched in 2005 Bingo Yard has done nothing of note in all of it's lifespan. White Rose at least had a premise behind it, but localised bingo sites just don't work when they're white labels and hosting shared rooms. Just look at the demise of Bingo Scotland for reference.
Bingo most certainly is going through a period of change. The closures are a necessity due to over saturation and increased taxes. However, we still feel that the public has lost interest in the product. And with many operators looking more towards slots then the same could be said of them. More bingo brands will close but people won't take note of the decline until a big brand falls.
