Say Yes To The Dress Bingo Says Yes To Dragonfish
Added On 11th November 2019
Over the years there have been some unlikely bingo bed fellows. Ann Summers, Keith Chegwin and Iceland Food Stores being just some that spring to mind. Joining that elite club is a new launch on the Dragonfish platform. Now we know TV shows have been used extensively within online gambling. The X Factor, Deal Or No Deal and Wheel Of Fortune for example. However who would ever have thought of Say Yes To The Dress Bingo?
Say Yes To The Dress is a reality TV show that heralds from The US. The programme is very simple! It features would-be brides visiting a store like Kleinfields to pick their wedding dress. After a few try outs and occasional histrionics with Randy Fenoli the would-be bride is asked if she will say "yes to the dress". The format has been transferred over to other locations including The UK. Tune in to TLC UK to find the show hosted by David Emanuel, who designed Princess Di's dress, and Christine Dando.
Official Bingo Brand?
According to the website, Say Yes to the Dress Bingo is based off the hit television program Say Yes to the Dress. We're told that in the show "brides are sure to have an entertaining journey, just like players who join us at Say Yes to the Dress Bingo". However, we're not even sure if this is an official website for the show. The logo is based on the show's logo but there's nothing else that links things up.
What we do know is that the site is managed by Positively Distinctive Media Ltd. They also look after brands such as Jupiter Slots and have recently acquired Pocket Fruity. Frustratingly we can't find anything about Say Yes To The Dress Bingo from their website. Looking at other bingo review sites there's also no questioning of whether the site is official or not. Either they've accepted that it is official or they're just churning out reviews without actually referencing these kind of details.
Marriage Made In Heaven?
If it is or isn't the official bingo brand of Say Yes To The Dress, we do have to question how it actually ties together with the show. Ultimately the bingo site is just a Dragonfish platform that offers 75, 90 and 52 ball games alongside slots. It doesn't feature anything from the show - gossip, links, content, videos - so don't expect to login to play Emanuel Slots or Dando Bingo. Most certainly there are no promotions or prizes that relate to weddings or SYTTD.
When a known brand, especially one out of left field, combines itself with "bingo" thereby creating a new site we expect their to be at least some small tangible reason for players to visit. The market place is crowded so why choose SYTTD over Wink or Costa? Say Yes To The Dress Bingo just feels like something has been borrowed (the TV show) and paired with good old online bingo to create something new. Unfortunately this marriage just results in making us feel blue.
Say Yes To The Bingo?
So why are we feeling blue? Online bingo has been suffering in recent times thanks to UKGC interventions, increased taxes and poor press. During 2019 we've also seen a lot of sites close down. Closures are due to many sites not being able to differentiate themselves from bigger brands in an already saturated market. Something like SYTTD Bingo has potential to offer something interesting, but it doesn't.
It's either not official and therefore may incur issues with trademarks at some point or it'll open the way for more of the same. Will we soon see 90 Day Fiance Bingo or 600lb Life Bingo added to the rosters? Just stick on a TV show logo and look another new site. This is how we sadly see this brand. And launching it under the hope that a player will choose it because it's got the same name as a TV show will mean - in our view - a very short partnership.