Butlers Bingo To Move To Pragmatic Play Bingo

Article Updated On 16th October 2020

Earlier this year Microgaming announced that they were leaving the online bingo market. This news only really impacted a handful of sites most of which come under the Broadway Gaming umbrella and headed up by Butlers Bingo. They alongside other brands such as Glossy and Rosy have been looking for a new bingo provider and that search has come to an end. And it's another big win for Pragmatic Play who will become the new provider for these sites.

Butlers Bingo - Pragmatic Play

Pragmatic Play's bingo product is a plug-in style set-up, much like slots and slingo which can be integrated with other brands. Since it first arrived in June 2019 on the Nektan platform, this bingo product has become the go-to solution for a number of other services. During 2020 it replaced the Jumpman rooms across all their sites as well as the sites on the Crown Bingo group. More recently Pragmatic Play's bingo was used to create PlayOJO Bingo as well as new channels on Lottoland and LeoVegas.

No Surprise!

Given the bingo products ability to just integrate as a new section it's perhaps no surprise Broadway Gaming have opted to work with Pragmatic Play. It means that they can continue working with their slots and casino partners without having to launch on a new platform such as Dragonfish, Jumpman or Virtue Fusion. Changing platform doesn't always work out well so regulars visiting Butlers, Rosy and Glossy will just assume that the bingo rooms have been revamped. This is a better approach then essentially starting things from scratch, getting players to re-register etc, as can often happen with a platform move. So is this move good news for bingo?

Well yes and no! Yes because if it works out then Butlers, Glossy and Rosy will be adding new players into the 30, 75, 80, 90 ball rooms that are standard across all sites hosting the Pragmatic Play Bingo rooms. This should mean bigger jackpots to play for as well as the addition of Bingo Blast, the speedy 90 ball bingo game. However on the flip side if you're playing against more bingo players then the chances of winning are potentially reduced. Hopefully Butlers and co will follow PlayOJO and also have their own rooms that are exclusive to their network. It'd be great to see The Broadway Room continue when the move is implemented.

Bad News For Smaller Sites?

The addition of Pragmatic Play Bingo to other brands, especially those with established names such as Butlers Bingo, Lottoland and PlayOJO is - in our view - not good news for smaller sites. Whilst active rooms due to a big network might help the likes of Flip Flop Bingo or the recently relaunched Bingo Crazy they now have nothing different from bigger brands. Furthermore big brands can often offer players better promotions and/or exclusives. For example PlayOJO is a 'no wagering terms' site so all wins are paid in cash. Why would a player want to play bingo on a brand where the bonuses comes with a x65 wagering term when they can play for real cash?

The big winner in all this is Pragmatic Play who now have made some inroads into grabbing a share of the online bingo market. The plug-in product is innovative and we're surprised others haven't considered a similar approach. We wonder whether it's actually too late for a competitor to appear? Pragmatic Play will be bouyed by their recent success at being named Best Bingo Provider at Which Bingo's annual awards. However the next 12 months will be interesting to see how things develop? Will they focus or expanding the network of sites, improving the current rooms or look to offer branded exclusives to partners?


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