First Dates Welcomes Foxy Bingo As New Sponsor

Article Updated On 20th January 2021

Foxy Bingo are back on the TV programme sponsorship trail. The popular brand that was, back in the day, well known for being the sponsors of a now defunct early morning chat show has become the new sponsor of Channel 4's First Dates. According to reports this is a year long deal and will include the new series that started on the 19th January 2021 and programme spin-offs including First Dates Hotel and First Dates Australia.

Foxy Bingo Sponsor First Dates

First Dates is a popular dating programme which sees matched up couples meet up for the first time at a restaurant. They're welcomed by the maître d' Fred Sirieix and interact with the staff during the date. At the end of the date the couple are then asked whether they'll continue to see each other or not. Some of the matches work really well whilst others will have you hiding behind cushions cringing at how badly it's going. The new series of First Dates has also been refreshed and now sees the dates meeting at The Refinery in Spinningfields, Manchester.

The Perfect Fit

A new and refreshed First Dates is an ideal partner for a new and refreshed Foxy Bingo. In our view it has been slow progress for Foxy since the move from Dragonfish to Entain's own platform (via the acquisition of Cozy Games). However the additions of exclusive games like Friends Bingo, Cash Out Bingo and their version of Fluffy Favourites Bingo is helping build an audience. Back in the day they used clever sponsorship opportunities including Rugby League and Mum Of The Year competitions to attract players. We think partnering with First Dates should help re-establish the brand among the big boys of bingo again.

Naturally Foxy are happy with this new deal. Anna Venturas, Brand Director of Foxy Bingo, said: "We are delighted to be sponsoring First Dates throughout 2021, the show really resonates with our audience and we truly believe that this will be a perfect fit for both the programme and our brand". She went on to explain that "with the sponsorship of First Dates, we hope to reach even more of our audience so they can make a date to discover some firsts. They may not find love, but they will certainly find our Foxy Fabulous community".

First Dates Bingo

Thankfully Foxy haven't gone full The Masked Singer Bingo and launched a slot and bingo game based on First Dates - at least for now. Of course Foxy do have previous when it comes to TV themed bingo games. They currently host Friends Bingo based on the popular US TV show and in their Dragonfish days they also had TOWIE bingo and slots. Whilst we don't mind TV themed bingo variants we do think they work better for quiz shows as opposed to dramas, soaps and reality shows.

We hope that a First Dates Bingo or slot doesn't happen as not every TV show or TV show sponsorship needs to become a game. In truth we can't envision how a First Dates Bingo game would work. You could follow the Friends Bingo root and have a community card or perhaps have a Masked Singer reveal bonus. This could be a love bonus round that generates a win on a 50/50 good date or bad date. However that links love to gambling and may not be appropriate under UKGC rules.

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