Red or Black, the new game show from Simon Cowell, has started with mixed reviews and a millionaire winner. There are also Red or Black games exclusively from Jackpotjoy and they've rolled out Jack, Joy and The Queen of Bingo for a nice new TV campaign.
The advert shows the three Jackpotjoy characters in a casino - and there's a very Red or Black feel to the scene. Even The Queen of Bingo has changed her usual attire. The three are playing roulette - again aimed at the Red or Black theme.
Daniel Day Lewis lookalike Jack announces he's a little odd (no surprise there), Joy is passionate about red and Barbara Windsor likes to bet her age - 21! Naturally 21 comes up and so all three are winners.
It's a slick looking advert - and a leap away from the usual bingo offerings. You're encouraged to play casino at Jackpotjoy.com! Mind, there's no Red or Black themed roulette game on Jackpotjoy, but they do have slots, stacks, instants and hi-lo!
One minor criticism is that he voice over seems a little muffled - it's hard to figure out if Barbara Windsor is saying tripled or doubled when it comes to the deposit bonus. It's only at the end of the piece that you know it's tripled.
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