Virgin Bingo have launched a brand new TV advert for their bingo site. Out goes Ricardo the signing jalapeno and in comes a new slick production that adopts a similar tone to other Virgin adverts. Ricardo hasn't vanished altogether though and some may find that his presence is a bit hotter than before!
The press description of the advert is that it's Willy Wonka meets Virgin Advertising. We're not quite sure that's the case - but it's full of good looking ladies shining bingo balls - which is considerably different to most bingo ads.
Ricardo is now a male model, stripped to the waist, who most certainly catches the eye of the "bingo player" being shown round by the would be "Willy Wonka". His job is to reveal the bingo bonus - he's not the bonus though!
The advert also mentions the Virgin Bingo prize room and that you can win Virgin prizes like holidays. Now we know they have prize games every Wednesday at 9pm, but this isn't something we've seen them do too often - maybe it's something new that's coming soon?
So who plays Ricardo? Well, we don't know yet but we think that the actor who plays the tour guide is Chris Polick. We're not sure who plays the bingo player and we're also unsure about the music for the advert. The music initially sounded like Sledgehammer (Peter Gabriel) but we're not convinced that it is that!
All in all, Virgin Bingo have come up with a fun advert and one which we think is possibly an early contender for bingo advert of 2012 too. Whether bingo players like the idea of sexy air hostesses polishing the bingo balls and doling out the prizes we're not so sure, but then sexy air hostesses worked wonders for Virgin Atlantic's campaigns.
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