Free bingo for real cash site Cheeky Bingo have launched a brand new TV campaign. There are a number of adverts (or bumpers) in the series that will appear during The Jeremy Kyle Show and they go under the title Cheeky Boom Boom. In each advert a woman is seen doing something a little bit cheeky before we're advised to play free bingo.
The bumpers are all short sketches and all end with a big Oooh Cheeky Boom Boom. In the video above, titled Cheeky Lift Girl, a woman in a life steals a chocolate from the waiter who's on his way to a Ferrero Rocher convention.
In another called Cheeky Cleaner, the cleaner hides the bathrobe of the hunky male who's just gone into the shower. In a third, called Cheeky Phone Message, a woman pretends to be the answer phone in order to avoid taking a call.
To coincide with the new campaign the Cheeky Bingo website has been updated and it features the women (known as Cheekies) that appear in the ads.
The jury at Bingo Loquax is out on this campaign. We're not sure they have enough impact to boost the Cheeky Bingo brand - which in our view has long been overshadowed by sister site Foxy and impressive free site rival, Costa Bingo.
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