Vernons Bingo is the new name for Littlewoods Bingo and they've decided that 2013 is the time to start pushing for a bigger share of the player pie. To encourage newbies to the site they've launched a brand new TV campaign - and it's great to see they've followed the standard bingo advert menu to a tee!
We have some delightful looking ladies, there are various items showing bingo numbers, there's a laptop showing a winner, and there's a nice welcome bonus. We even see that one of the ladies has married a Bet365 bingohead!
It's not a very exciting advert, especially when you compare it to the Foxy Bingo Bus campaign. The ladies in the advert have quite plummy accents - although they are brightly coloured and the bingo numbered teaset and cupcakes do look cool. The best part of the advert is the pug dog dressed in his bingo ball outfit.
Vernons Bingo have a tough year ahead. They've moved from St Minver to Virtue Fusion and they've changed the name of the brand. The strapline of "Mad About Bingo - Trust Vernons" is fine but it'd be nice if they'd given a nod to the name change and perhaps offered something exclusive in prize terms. The software platform change with a 300% deposit bonus will help!
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