Scream For A Golden Ticket

Added on Wednesday 27th February 2013

888 Ladies are celebrating their fifth birthday with a 5million Golden Ticket game. There's 50,000 guaranteed and entry is limited to players to have won golden tickets by playing on the site, depositing money and other ways. To coincide with this promotion the 'Ladies have unleased a new TV advert.

We say new TV advert but it's in fact a rejig of one that they used last year - for the same promotion. In the ad we see a youngish lady screaming because she's won a Golden Ticket and is just a game away from winning millions in the 5million Golden Ticket game.

We're a touch baffled! The voiceover actually says "when you win a golden ticket at 888 ladies bingo you're so close to the millions you can start practicing". Practicing what? We presume it means practice your "I've won" scream but it's not totally clear. The ad goes a tad surreal at the end when the actress lets out an "ohhhhh" grunt - she sounds in pain but again we presume she's trying to do a Vic Reeves "bing-ohhhhh" type shout out.

We're not overly impressed with this one - it's a rehash of an old campaign (boring), the voiceover seems to be missing a line and the grunt at the end embarrassing. The fact that the Golden Ticket has little to no chance of actually becoming a millionaire is completely ignored too (the chances of winning are approximately 1 in 2577870000000000000 - i.e no chance). Yes it's nice to know there are 5 million Golden Tickets to be won - but the cash prize is guaranteed at 50,000 - still nice to scream about, but perhaps not so loud!

We think 888 Ladies can do better and so maybe it's time to dust Vic Reeves off and get him back in a dress?


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