The Dream Idols are the new face of Wink Bingo and a new nationwide advertising campaign is underway. You'll be seeing a lot of Ollie, Billy, Lewis, Lorenz & Tommy as the guys will feature in TV, magazine, online and even on the side of a bus advertising as Wink steps up it's promotions for 2013.
The TV advert invites you to join Wink Bingo for a little bit of what you fancy - flirty bingo and cheeky fun. It shoes the boys doing what they do best - and that's ripping off their sponsored by Wink vests and flexing their bits to some very excited ladies. To be honest we think that given the choice between a half naked male glamour group and a bit of bingo then bingo may get passed over.
It does have a slight 'late night dating' advert feel about it - you know the ones where they invite you to text in to meet exciting people in your area. However, that actually fits in with the aim to show the bingo site as a place to meet people and have some flirty bingo fun. We do like the cheeky use of using the word cheeky right at the start of the ad - we bet Cheeky Bingo are pleased about that!
The advert is bright and should get Wink noticed a lot more than their previous campaigns. We're not too sure whether the presence of the boys will entice players to the site - but it's a unique angle. A bit of eye candy for the ladies, the chance to possibly chat and maybe even meet the guys via playing bingo may appeal to Wink's target audience. Long term players however may find that this new direction less appealing.
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