Foxy Bingo spent most of their time on a Prize Bus Tour during 2013 so a holiday is something they probably deserve. So for 2014's first new advert from the site, Foxy has swapped the bus and all his bingo chums for an airport - and some more bingo chums. They've also produced what we think must be the longest bingo ad ever!
In the advert "Cheryl" is disappointed to find her flight has been delayed. Cue Foxy who gets the waiting passengers up and dancing to I'm So Excited by The Pointer Sisters. We then get quite a bit of dancing from the passengers and flight crew - it'a bit like a Virgin Atlantic advert but less classy and with a man dressed as a fox joining in the proceedings.
As mentioned the clip above is almost two minutes long and we suspect, actually more like hope, that TV versions will be a lot shorter. It's fun and colourful but seeing a range of folks dancing quickly losing it's appeal. The music is the highlight of the piece but we can't help but associate the music to Crunchies.
The new advert helps launch a new "Fly Foxy" promotion which gives players the opportunity to win a holiday every day for two weeks. The games are free to play and prize destinations include Cyprus, Disneyland Paris, Menorca and Las Vegas. We suspect that the airline theme will be the basis of further adverts and promotions from the site in 2014.
One thing Foxy will be hoping for is a good reaction from social media as they give the hashtag #getexcited at the end of the advert. It'll be interesting to see how players and viewers react to the new campaign - and how other brands piggy back on it. If we were the makers of Crunchies we'd be rubbing our hands a little.
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