To coincide with their great new website Wink Bingo have put out a new TV advert. It features actual players from the site and incorporates the colours of the new look. They've also taken a popular tune and amended the words - something another big brand did recently with mixed results. So what do we think of this new advert? Have Wink produced a Christmas turkey?
Thankfully the answer to that is no. We're actually quite impressed. OK the dancing players looks a little uncomfortable at times but we do like the festive feel of the advert due to the players christmas jumper attire. The advert also ties in with the website and explains the presence of the people on the new look site. In terms of music it's a million miles away from the la la la's of another brand's soundtrack.
Wink Bingo have taken the tune D.I.S.C.O by French band Ottawan and changed it to B.I.N.G.O. Nice and simple but incredibly effective and a lot more pleasant on the ear. We can't quite catch all the lyrics to determine what the various initials stand for but we'll see if we can get them sorted. It'll be interesting to see how this advert is received by punters and TV viewers alike, especially given the mixed reviews that Gala Bingo received.
One thing we're not so keen on is the winking of the bingo players in the advert. Now we know that's the new approach the brand have taken but it does feel a bit forced - and it always feels odd being winked at through the TV screen. However one thing we do love is the return of the Dancing Weimaraner Dog. Now this isn't the same doggy from the original ad but his offspring. It's nice to see Wink moving forward with a nod to the past.
In a year of strange bingo ads it does look like we're going to be ending 2014 on a reasonable note. This isn't the greatest bingo advert of all time and perhaps doesn't have the impact of the original dancing dog but it's a great first outing for the new look Wink. The choice of music is genius and helps erase memories of cactii and singing gardeners.
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