Jackpotjoy have followed up their recent site revamp by launching a brand new TV campaign - and it's a momentous occasion too. Back in 2010, Barbara Windsor was appointed Queen Of Bingo just minutes after departing Albert Square. However, her reign is currently on hiatus and her royal duties are being taken over by Take Me Out's Paddy McGuinness.
In the new advert, featured above, Barbara Windsor is seen knocking on a royal blue door. Paddy McGuinness answers and is told "I hear you're after my royal crown". Once inside, Paddy shows Babs his credentials - his own band, a corgi and even his own merchandise. However it's the offer of a cruise holiday which convinces The Queen Of Bingo to abdicate her responsibilities to King Paddy!
10,000 Prizes A Week Are Up For Grabs
Sadly we don't see anything else of The Queen of Bingo after that but instead we're treated to Paddy inviting players to "Jackpot-join-us" (see what they did there) and grab fun by the balls.
The advert also highlights a new promotion at Jackpotjoy which gives players the chance to win daily and weekly cash prizes. Up For Grabs is free to play - no deposit needed or wagering required. Just login daily and select a ball to get your prize draw entries.
Will Babs Be Back As The Queen Of Bingo
It's unknown whether Barbara Windsor will return as The Queen of Bingo. We anticipate that she may well pop up from time to time in other adverts or perhaps on Jackpotjoy. For now though the crown is Paddy's and we think he's a brilliant choice for taking over the royal role.
Paddy's coronation may also explain why Take Me Out Bingo was removed from the revamped Jackpotjoy. The presence of Paddy and his TV show on the same site may sail a little too close to the wind with regards endorsements and promotions.
Jackpotjoy's Up For Grabs promotion runs until the 17th December so expect to see this particular advert run until then. We're hoping though that Jackpotjoy unleash a few more on to us before then as finally we have some fun and exciting bingo ads back on the TV!
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