2017 hasn't been a vintage year for online gambling adverts. There's been very few new efforts this year and many brands have either stuck with their previous campaigns or not bothered at all. Changes in marketing budgets and regulations surrounding the advertising of gambling can be cited as reasons for this. However, there are signs of change with a number of brands gearing up for the new year. These include Betfred Games.
Betfred Games new advert invites you to get on board with Betfred Cruises. The advert starts with a welcome from an enthusiastic host who explains that the destination is gaming. We get an inkling of era from the next shot when we see guys wearing bathing suits at the pool. This gives the adverts a 20s Titanic feel.
New players are offered 25 free spins when they make a deposit of just £5 and use the code CRUISE. The spins are available to use on Genie Jackpots, King Kong Cash, Ted and The Naked Gun. Any wins from these spins are paid into the player's cash account and no wagering terms apply.
Win A £5000 Cruise
Disappointingly there's no mention of another related promotion that gives players the chance to win a £5000 Cruise gift voucher. By wagering on selected games it's possible to earn prize draw entries. It's one entry for every £20 wagered. Terms apply and the promo ends on the 2nd January.
We like the advert for it's simplicity. It's not flashy and plays safe by not showing images of slots or games that are available to play online. We also like the fact Betfred haven't chosen to choose the celebrity route.
Betfred have been busy recently with this new campaign and improvements to their bingo channel. We're surprised that the "Betfred Cruise" theme doesn't run between them both though as that would tie the game and bingo channels together. It'll be interesting to see if Betfred keep this cruise theme afloat in 2018 and whether they'll use it for casino and sports.