Tougher advertising legislation and taxation has seen a drop in the number of online gambling adverts. The ones that still appear, such as Gala's Galalala, tend to be quite safe and/or informative. Sun Bingo, however, broke the mould by going for a grime option. And now PlayOJO are following suit by using Alpacas!
This new PlayOJO Casino campaign follows their initial "PlayOJO Are Not A Bunch Of Clints" launch campaign from 2017. This time round the action focuses on an Alpaca - as you do. At the start the Alpaca is on a dirty looking farm before discovering it's OJO and enjoying life. We even get a bit of Alpaca dancing.
The Force Awakens
The premise is that the dirty old casinos treated the Alpaca badly. This left him unhappy and disappointed. However since finding PlayOJO life is much better. This means transparent offers as well as cash bonuses that come with no wagering requirements. Of course Alpacas can't gamble so in the advert they're simply a metaphor for online players.
According to PlayOJO the Alpaca that actually stars in the advert isn't adverse to fame. Apparently he also made an appaearance in The Force Awakens. Alpacas can be seen in the background when Stormtroopers invade the village in the opening sequence. There's a bonus 10 points if you can recognise the PlayOJO Alpaca!!
And do you recognise the voice over? There's another 10 points for you if you deduced that it's Ewen MacIntosh. He's better known as Keith Bishop from The Office. Unfortunately we've not been able to determine the music that plays during the Alpaca's dancing routine. We suspect that it's a track that has been created especially for the advert.
This is a fun advert from PlayOJO. We don't recall Alpacas being used in gambling ads before, but we'd love to see more. The metaphoric message may well get lost as viewers ponder who's doing the voice over and where's the music from. Plus there's the cuteness of the animals to consider to!
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