Gala Bingo are continuing their Galalala themed campaign but have decided on a new tact to encourage you to "play happy". In their latest advert they are focusing on Emma's Galalala moment - quite possibly with the premise to gauge others ideas and do a series of adverts. Have a look at the ad below!
The ad kicks off with Emma sunbathing on a very posh looking boat. She's accompanied by two dogs - possibly Pomeranians - and a crew of very hunky guys. The guys are looking after Emma's every need including serving champagne and even playing the Saxophone. Throughout the ad we're treated to another rendition of the "Gala la la, hey hey, bingo" song!
We quite like the idea behind the new advert although we half expected Hector Riva from The Euromillions Lottery to pop up on the boat as well. It has that kind of glamourous feel to it. We don't really learn though why Emma is on the boat or what it really has to do with Gala? Is she dreaming or has a big win at Gala Bingo helped her fulfill her "moment"? In many respects it's quite similar to the current campaign from Dream Bingo (which surprisingly we haven't covered - oops).
The Galalala song acts as a distraction from the obvious plot holes. Whilst it's still not our favourite bingo song it does seem a little better with this remixed version. We would love to know if "Emma" is a genuine player or just an actress - it'd be great if she was a player and/or future ads show real players.
The main message from Gala Bingo though is that you can get a £40 bonus when you deposit £10 as a new player. Plus there are £10,000 of free bingo prizes in a special newbie room too. A quick scan of the small print and you'll find that there's a x2 wagering condition and that the Newbie and All Sorts rooms have limited opening hours.
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