October promises to be a very busy month for Louise Redknapp. Not only will she be tripping the light fantastic as a contestant on Strictly Come Dancing but she'll also be debuting in a bingo advert. News reaches us that Louise will be starring in a new campaign from Mecca Bingo. The campaign is called We Know The Feeling.
Details of this new campaign are limited, but EGR Magazine are reporting that they'll be four adverts featuring Louise. These will be on your screens from the 1st October. It's not known whether Louise will feature on the main website or whether Mecca Bingo will be running special promotions to coincide with their new campaign.
However, the signing of Redknapp at this time is a major coup for the brand. The new series of Strictly Come Dancing starts on the 23rd September and Louise is one of the favourites to pick up The Glitter Ball with her partner Kevin Clifton. If, as expected, she remains in the competition for a number of weeks then that's huge exposure for her and subsequently Mecca Bingo!
Celebrity involvement with bingo and slots promotions has increased over the last year or so. Johnny Vegas is currently the voice-over guy for the current Costa Bingo adverts whilst Louie Spence has become the 'genie' at Spin Genie. The cast from TOWIE have featured on Foxy Bingo and past Soap Stars have appeared in ads for Gala Bingo. In addition, Kerry Katona has gone one step further and launched her own bingo brand - Bingo With Kerry.
This is good news for bingo in general as 2016 hasn't been a vintage year. We've seen fewer sites launched, there's been relatively nothing ground breaking and less brands are using the television for advertising. The use of well known faces to promote bingo should give the game a lift - hopefully in a similar way to a few years back when Sharon Osbourne, Vic Reeves and even Katie Price were used in campaigns.
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