| Type |
Advantages |
Disadvantages |
| Car |
One of the most popular prizes around |
Expensive and often only limited to very big sites! |
| Holidays |
Everyone likes the chance to get away, especially to far off places. |
Can be expensive. Destination, fixed travel times, flights and family friendliness can influence entries. |
| Cash |
Easy to send as a prize and winner's can buy what they like. |
Too little and no one will be interested. Vouchers are often preferred to cash too. |
| Vouchers |
Can be very popular and again are an easy prize to send out! |
Make sure the vouchers appeal to a wide audience (e.g. Amazon) and don't quickly expire. |
| Flights |
Rising costs should make flights more popular. |
Consider travel to the airport. Not everyone is near Heathrow or Gatwick! |
| Electricals |
Plasma TVs, Consoles and Kitchen Stuff are all popular. |
Not everyone can fit a 50in Plasma TV into their home. |
| Gadgets |
The latest mobiles, iPods and MP3 Players can be popular |
Latest gadgets only! If you're giving away a mobile consider contract costs as well! |
| Sports Tickets |
VIP and hospitality tickets can be attractive. |
Consider offering travel/hotel as well - can limit your audience! |
| Concert Tickets |
Festival tickets, especially Glastonbury, are very popular prizes. |
Avoid short notice tickets as they get lost in the post. |
| CDs/DVDs/Books |
Cheap and cheerful prizes that are popular if they're new releases |
Not as popular as they once were and often overlooked if not the latest. |
| Experience Days |
Can be a fun prize that's different to the norm. |
Not everyone wants to bungee or drive a Ferrari - give people an option! |
| Promotional Goods |
Unique prizes that can help create a buzz on your website and extra promotions! |
Can be expensive and you may end up with an attic full of tshirts! |