Running a competition or prize draw on your website can be a fun and rewarding marketing tool - provided you take the right steps to make sure it works for you! But what should you be doing in order to run a successful competition or prize draw? Our webmaster guide, updated for 2008, now contains even more hints and tips on how to get the most from your competition, what prize to offer, the type of competition to run, which rules to have and much more.

We also cover useful advice about cheating and making sure your competition runs as you intended. A section about automated competition entry services has also been included along with a new resources section. How a Competition Should Work! Why Run a Competition or Prize Draw? Monetising Your Competition or Prize Draw Choosing a Competition Types of Competitions Purchase & No Purchase Necessary Setting Up a Competition Picking a Prize To Giveaway What are The Best Prizes Choosing The Rules Suggested Rules Promoting Your Competition? How Many Will Visit/Enter? Making Your Competition a Success Add Your Competition to Loquax Choosing a Winner Possible Problems! Cheating Compers & Competitions Avoiding Automated Entries Sharing Answers Email Entry Issues Get More Advice Useful Links & Resources