win a house competitions
Elite Competitions have been around for several years now. They first featured on Loquax back in January 2019 after they'd appeared on an edition of Dragon's Den. Since then they've grown and...
Back in 2008, Win A House Competitions hit the internet. People saw the mechanic as a way to sell their property and to make a few pounds. Devon Estate, a property worth £1million became the first win a house competition to ever successfully reach completion. Fascinated by these prize draws we launched our "win a house watch" where we closely monitored the latest promotions! However, as the gambling commission started to take a closer look at the raffle/lottery nature of win a house competitions and the fact that few ever reached completion the public fascination quickly dwindled. In 2018, Win A Country House sparked a revival of these house raffles but it's only since 2020 that properties are finally creating home winners. We've now seen over 400 different promotions come and go. Here we give you our definitive Frequent Asked Questions about these kind of promotions.
1. What Is A Win A House Competition
In short it's a promotion where a platform, such as Omaze, or individual home owner decides to give away a house, apartment or villa as a prize in a pay to enter prize draw. Usually for the property to be awarded as a prize then a certain number of tickets need to be sold, but in some cases, such as Omaze, the prize is guaranteed to be won regardless of the number of tickets sold.
2. Is It A Raffle Or Competition?
Neither! They're actually pay to enter prize draws! Many of these promotions are set up like raffles. Entrants purchase tickets and there's usually a fixed number of tickets available. However by requiring entrants to answer either a "skill question" (the level of skill is in itself questionable) or offer a free entry route, for example via post, then these promotions avoid upsetting The The UK Gambling Commission. In our view this is a grey area between gambling and competitions and it wouldn't surprise us to see The UKGC revise their rulings on raffles in the future.
3. Are House Competitions A Scam?
We'd like to hope that all promoters go into the process with genuine intentions to giveaway their property. However there have been issues with some competitions that have tarnished their reputation. Win A Mega Home for example took £750,000 in ticket sales but only paid out £110,000 to the winner. The likes of Omaze have helped change public perception of win a house prize draws, but sadly there are still issues. In August 2023 Win My Home in Nottingham paid out just £5000 to their winner. They failed to sell enough tickets to giveaway a £2million home and apparently spent all the ticket revenue on marketing! Further to this we've seen sites run property prize draws that are obviously aiming to scam people and have covered these issues on our blog.
4. Are Win A House Draws Regulated?
In short no they are not. They are not regulated in the same way that bingo, casino and sportsbook sites. The UK Gambling Commission do investigate non-compliant competitions whilst ASA look into deviations from the CAP code. However quite often these won't change things for an entrant that's paid to enter a competition that's broken the rules.
5. Can I Enter For Free?
All house competitions should allow you to enter without purchasing a ticket. Details are usually in the terms and conditions. To enter you will normally have to send a postcard with your details and the platform should treat your entry in the same way as a paid one. In most cases you will need to be registered with the platform so that they can assign your free entry to your account.
6. Do Celebs Ever Get Involved?
Over the years celebrities have gotten involved with these kind of competitions. Omaze, Raffle House (Sara Damergi), Win My Dream Home (Denise Van Outen) and Dream Home Prize Draw (Amy Hart) have all had celeb endorsements. Eddie Jordan was invloved with the failed Win A Property competition whilst Mr Motivator tried unsuccessfully to raffle his Jamaican Home. Dancers Hill House featured as Chuckle Manor whilst Fred Dibnah's old home was also offered as a prize.
7. Do People Win Houses?
Yes! Initially the success rate was quite poor and it wasn't until 2020 to see multiple house competitions that concluded successfully. These competitions were all relatively cheap to enter and concluded within just a few weeks after launching. Winners are now pretty much a regular thing now thanks to platforms like Omaze, Bounty and Elite Competitions because they guarantee that their prizes will be won. You can see which properties have been won here
8. Who Won The First House?
Oldborough Retreat was the first win a house competition to complete back in 2009. The winner was Christoph Jaeger from Hamburg, Germany. When house raffles came back to the fore in 2017, Marie Seager from Warrington became the winner of the six-bedroomed Melling Manor in Lancashire.
9. What Happens If The House Isn't Won?
If a win a house competition concludes and insufficient tickets have been sold to award the house then usually a cash prize alternative is offered. This amount is typically calculated as the amount of ticket sales minus costs of admin and promotion. Some promotions will also offer a chartiable donation. Several winners have received over £100,000 cash whilst others have picked up a few pounds (e.g Win My Nottingham Villa)! However in some cases entrants may get refunds.
10. What Is Raffall?
In June 2020, Dale Tate became the first person to offer a property as a prize on the Raffall platform. Raffall lets users set up their own competitions but they faciliate the sales and legal side of the process. They take a commission based on ticket sales. If the property isn't won then a percentage cash amount is awarded to the winner. Despite it's early success in this sector, Raffall has struggled to conclude numerous property prize draws.
11. How Do I Run A Win A House Competition?
If you're thinking of running your own win a house giveaway then we suggest you read our guide first and then the suggested links. Raffling your property is not a simple process and not one you should enter into lightly. It involves a lot of time, marketing and stress. We strongly advise chatting with other house raffle promoters for their hints and tips.
12. Can You Run A Competition For Me?
We have been asked numerous times to run house competitions for people we've never ever met. However running these kind of promotions is something we don't do. We are happy to chat with anyone about house competitions but are unable to offer legal advice or undertake the process for you.
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