Better Chances To Win On Late Advent Competition Days?

Posted on: December 31st, 2011 by Jason 8 Comments

Every year when we run our advent competition we always think we should get some data out of it and share it with you! Unfortunately we tend to forget, but this year we’ve remembered and surprisingly the results have completely scuppered our expected conclusions. You see, in previous years there’s always been a similar pattern of entry levels:

At the start of December there’s the expected initial excitement of the advent competitions. Rapidly followed by a decline towards the middle of the month and then a little pick up as Christmas Day approaches. The idea of showing this data was to indicate that those of you who persevere throughout the advent period would have more chance of winning.

But what about this year…

Advent Competition

Now the expected pattern is there, but surprisingly it’s not as pronounced as we’ve previously seen (but not reported). In fact the entry level is fairly steady for a large amount of the time. There’s a drop of around 10-15% in entry levels from the start of the month through to the lowest period (mid month).

We can possibly attribute the steadiness of interest to a number of things. Firstly the competition had a few more reminders than usual on social media and secondly, this year we had some extra prizes on offer (we’ve still got some winners to pick by the way).

So the result above kind of blows our “enter towards the end of advent” theory out the window a little bit – of course we’d need data from other years and other sites to fully quantify it though. The busy first few days is there but after that there’s not much in the way of “better chances”.

Still, it’s interesting to mull over and perhaps something to consider for your 2012 advent competition strategy.

Join The Conversation

  • malh

    No luck for me this year unless I get a surprise from the postman soon and I entered more than last year. Just goes to show its the luck of the draw.

  • tabbaz

    I love to look at this sort of information – Not sure that I use it well to my advantage but it is always interesting! I wish I could get statistics on how many people enter each of the comps! Do you get that sort of information? I would be so interested to know the number of entrants for different comps – as I am sure many people would x

  • emmfurn

    Thank you for this, very interesting! Can you include the data for the ‘number of entries’ axis as well please? Many thanks

  • Colin Hill

    Yes I would too. I only one thing on all the advent competitions I did every day in December – 36 Songs at Christmas for the Flute. I do not have and cannot play a flute! Where were the TVs, DVDs, holidays, I Macs and so on!

  • livvie210102

    To be honest i often concentrate more on the smaller prizes, it is a bit defeatist but i feel there’s more chance of me winning some make up from a blog than an ipad from Play! i have had a number of Advent wins, all small, but all have been greatly appreciated by myself and my children! Also at least 3 of my wins have been ‘best answer wins’. I’ve really enjoyed them all but i’m glad it’s over! Happy New Year everyone x x

  • keriku

    I hardly entered any due to family issues. I am amazed at how dedicated some folk are! Got a few wee treats though and some are still running-as they have started their advents on Christmas day!

  • welsh34

    Did my advents in fits and starts and hardly any the week before Christmas due to work commitments( too tired by the time I got home. Found them time consuming and glad they are over. Haven’t won any yet but there’s still hope.

  • army

    Was lucky enough to win two prizes this year on Facebook Advent calendars, a rug of my choosing worth £250 from Plantation and a cheese board and cheese from Cathedral City… very chuffed indeed with these as it’s been a very lean 2010 with all other comps, hardly won a thing, and sometimes I do them till my head drops off day in and day out – work permitting! So well worth a try always I think.