Be A Tortoise Not A Hare When Entering Competitions

Posted on: January 24th, 2012 by Jason 18 Comments

Most of you will know the fable about the hare and the tortoise. Whilst the hare sped off and expected to win, it was the slow but sure tortoise who won the day. It’s time to apply that to your comping. We’ve seen, especially via Facebook, that people are more hares than tortoises. The result is that those people don’t enter the competitions properly and the tortoises nip in to take the prizes.

Slow Down

On our Loquax Facebook Page we regularly post up competitions that we’ve spotted and have decided to share. Despite there being text on the page explaining how to enter (whether we’ve added it or it’s in the brand’s blurb) time and time again people end up not following the instructions.

It’s something we’ve also seen with our own competitions too.

The breakneck speed that we live our lives, the accessibility of answers on a plate, tweeting this and Facebooking that, means that a lot of compers are just wasting their time with their competition entries. If you don’t follow the instructions given by the promoter or you enter a wrong answer then you’re not going to win!

So it’s time to slow it down a little. If your comping is done at high speed then you might be making more than a few errors along the way. Of course there will be some compers who are the Usain Bolt’s of the comping world. But for most compers surely it’s far better to enter 10 competitions right, than enter 20 wrong?

Here’s a few tips to help you.

1. Always read the information in front of you on the promoter’s page.
2. Don’t always rely on answers given, do your own checks.
3. Don’t just copy what someone else has done – especially on Facebook.
4. If there are comments on a Facebook Wall post – read them, they may help.
5. Make sure you’re commenting in the right place!
6. On Twitter, make sure you retweet the brand’s original tweet!
7. Make sure you’ve entered the correct email address.
8. Double check your entry before clicking submit.

We even created a little poster for people who regularly enter competitions on Facebook too.

A few seconds of extra effort can make the difference between entering a competition properly and not having any chance of winning.

Jane over at Competition Grapevine has also blogged along a similar theme – “Follow Instructions or You Won’t Win”.

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  • zolakins

    I couldn’t agree with you more. I had the fortune (or should that say misfortune?) to follow a long draw out competition on FB. It was a vote comp (shudder). To say the posting was erratic is an understatement! People couldn’t find their entries, didn’t agree with the comp, hurled abuse at other entrants – you know how it is? Well, every time the promoter said a word,or even asked a question there would be a deluge of people asking the same questions over and over again. Despite being told numerous times to put their comments in the right place they still posted in the wrong place and it went on for weeks. One day the promoter asked “what’s your child’s favourite colour” and over 50 people responded with “where’s my entry” “vote for my child”, “where’s the entry button” , “I can’t vote” and on and on it went. It was hilarious to watch (cos I’m eveil like that) but oh my – the promoters must have been pulling their hair out by the end! lol

  • izzie89

    If I see one more person just write ‘like and shared’ (with an annoying little kiss at the end) on all competition statuses posted by a brand, regardless of whether thats the entry route or not (it usually isn’t) I think I will scream. In fact, this has started to drive me away from Facebook competitions a little. It’s like people literally do not read, apart from the word ‘competition’, and the above blog proves this. How incredibly irritating.

  • kevinwj

    It is rumoured that BOTH Chief ducks had hair pre facebook comps 😉

  • steeps

    I recently entered a competition where the answer had to be posted in the comments section under the question. 100+ people had written in the same answer but, when I checked, I thought it was the wrong answer! Clearly the first person had written in an answer that all the others had then copied without checking. I typed in my answer beginning to doubt myself but determined not to be a sheep (even if I was wrong!). When I later checked to see who had won, and what the answer was, a couple of hundred other people had entered with the same wrong answer and my answer was right! I didn’t win though because ONE other person had put the same answer as me and they had been chosen as the winner but I was glad I’d had the courage of my convictions!

  • Madstock

    Liked and shared x

  • harps83

    Agreed! A question though – on twitter, when you say retweet the orinal post… is it now not ok to put Rt @ followed by the company name and tweet? Or is this no longer allowed?

  • “when you say retweet the original post”

    It simply means retweet the post made by the promoter (as it is on their feed) – not RT messages made by other entrants, competition feed accounts etc. as many compers do.

    Twitter applications will usually put RT @brand in for you – don’t worry about that.

  • harps83

    Thanks very much Jason!

  • bristolgirl

    Very good advice as usual Jason.I would also suggest people take the time to read the t&c’s before entering to save any possible hassle later.

  • LaLupa

    Not only on Facebook, I fear. I’ve often entered competitions on websites where you have to either fill in your details on a form or send the answer via email only to find facebook-style comments beneath the competition with the answer written there. I agree, people don’t read things properly.

  • ide6mh2b

    With the Facebook like and share issue I was under the impression that you should write this even if it says just clicking the buttons is enough because of lazy promoters and the way they pick winners.Most often I do this to be on the safe side.

  • ccaple

    I must admit to being a tortoise due to my brain being fuddled with MS. I often have to go through things several times to make sure I’m getting it right (though probably still don’t always lol).

    Anyway,think I’ve just seen a classic one on FB at the moment. On here https://www.facebook.com/englishcheesecakecompany. It says , ‘post answers underneath this post, like our fb page, Flawless Jewellery fb page and share’ At the moment, there are 351 comments (answers), 84 shares, and the Flawless Jewellery FB page has only 123 followers.

    I also often put ‘liked and shared’ for the same reason as the above poster.

  • rickfx

    Are lobsters nocturnal?

  • NanaVal

    Such good advice! Slow and steady definitely the best way to comp. I pick out the comps I really want to do, and double check. And always read the T&Cs. I was lucky enough to win the Live for the Outdoors ‘Win the Lot’ Xmas comp. £1400 worth of walking gear! A very lovely girl dropped it all off at my house yesterday as she was in the area and you wouldn’t believe some of the stories she told me about comp entries! Well, you prob would actually. All because people don’t read the T&Cs.

  • Hannurdock

    I do read everything I enter, it makes sense to read the instructions although I don’t generally tend to go through T&C’s because they are a real time-waster. On everything I enter on Facebook, I follow the instructions – then I like and share too – just in case. If a competition says just ‘like the page’ in their post, I share and like the post too. Also I can see at a glance which competitions I’ve entered from liking posts too. It seems to be working. Since September last year I’ve won 20 prizes. Some are small, but some have been trips away and VIP tickets.

  • adamdavid

    Personally, I get a little confused by some of these competitions on twitter/facebook. One website in particular (Cultbox) tends to put the entry instructions on their normal website saying “Follow us on twitter and then tweet…” followed by a message. It doesn’t say where/how to tweet. It’s not a retweet, and it doesn’t say to send them a message. I never know where I’m actually supposed to tweet!! Maybe I’m just thick.

  • nijp

    I work late shifts 12-8, so by the time I get home, had dinner, time is limited. It is as you say all too easy to race through the comps, forums, facebook and twitter.

    I have too little time to do the competitions etc in full in the morning as that is set aside for chores and life in general.

    I am selective in which competitions to enter, which does save time. I am guilty like most of not checking T&C’s,I have noticed at late that a lot of facebook comps are open to USA residents only.

    I do laugh that some facebook comps are becoming like the ’12 tasks of asterix’ wanting you to jump through hoops to enter.

    So if in doubt, don’t enter. certainly a subject that creates food for thought. I will apply other peoples advice in future.

  • johnrich37

    I am one of those older compers who shudder at the thought of Facebook and their competition entries. I just do not want to disclose all my personal details to the world!
    Consequently I miss out on many attractive opportunities to win. As I haven’t won anything anywhere for some years perhaps my chances would be slim anyhow!

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