TV? Or Not TV? Is Winner Publicity A Good Thing!

Posted on: July 17th, 2011 by Jason 9 Comments

In a week when the £160million Euromillions Lottery Jackpot winners appeared on TV and subsquently were forced to leave home it seems a good time to ask the question TV? Or Not TV? Recently we’ve been contacted by two TV documentary teams wanting to hear from compers – now we’re not saying you’ll be in the same situation as Colin and Christine Weir if you took part in these things, but are they worth doing?

When we did publicity stuff ages back for Loquax it was done partly for a laugh but also because it seemed like good promotion at the time. Fortunately, back in the day social media wasn’t an issue so any commentary wasn’t known about!

Nowadays, any compers that appear in the media do get put under the microscope. One comper who appeared in a Sunday newspaper earlier this year was particularly affronted by posts made on Loquax’s forums.

Yet, in comparison those comments were fairly tame to those that appeared on The Daily Mail for an article featuring another comper. The article generated some quite polar views – and we’d not be surprised if that article alone put off most compers from agreeing to doing PR.

The problem with media stuff is that the subject often expects everyone else to share their enthusiasm for comping and to be delighted for their wins. That’s not always the case! So, if you do agree to be in the media spotlight then you’re going to need a tin hat and skin as thick as a Rhino.

As an aside you also need similar attributes when you run a website. It’s quite a shock at times just how quick people are to believe an opinion offered by A.N.User rather than actually come to the site and siteowners and ask for the facts or even the alternative view. So just imagine how quick folks can be to jump to conclusions if you’re a comper on the box or in the media!

Anyway – with all that in mind – surely to agree to doing media work promoting comping is an insane thing to do? Well, as long as you know what you’re letting yourself in for then it might not be that bad. Honest!

At the moment two companies are looking for compers to appear in potential documentaries. Find out more here and here. There are email contacts on both threads and you’re not committing yourself to taking part.

If you fancy getting involved with such things then make sure you’re sure what you’re doing it for! Our advice is if you do say “yes” then do it for fun and try not to stress about “what folks might say”. You might also want to avoid Twitter, Facebook and most comping forums for a few weeks after your appearence.

The only time we’d strongly advise against appearing on the telly is after you’ve just won £160million on the lottery – stay anonymous and just don’t say anything at all! Oops!

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  • tiddles12

    I won a trip to New York with New York Bakery on facebook. The PR company have had me in the Metro, the Mirror, Surrey Advertiser and soon Chat magazine. After seeing what happened to poor Liz (one of my video rivals) with the Daily Mail, I have since turned down Loose Women. I hate publicity and have seen how nasty people can be to compers. When the PR company interviewed us for the article on ‘Are you Britains luckiest person?’ I deliberately played down my wins. I have won a lot more than Liz but did not want that sort of publicity. I will be in Chat magazine- Issue 32 but that is a funny tongue in cheek article about the bagels and my taste buds being insured. I certainly would never agree to be on TV, and do not post my wins too publicly apart from a forum on another comping site (paid membership) and even then I do not post everything. Having said that, some people like Jane Willis and Di Coke do come across very well, and good on ’em. I think they are great, but it isn’t for me…..

  • Treacle1983

    I said No to the channel 4 one – just not up to all the negativity and bad fallout.

    Nice post 🙂

  • Thanks for the insight @tiddles12 – and well done on the New York win.

  • elainelane

    No, no, NO! I couldn’t, I wouldn’t. Years ago I thought I would have to do some publicity when I won an amazing prize worth in the region of ( googling and best guess) £44K. That involved 4 holidays and corporate tickets to events around the world, and if asked I felt I owed it to the sponsors- Robinsons- to do any publicity they wanted. Luckily for me none was requested. But I certainly wouldn’t volunteer now I’m older and wiser and have seen the backlash.

  • sheena444

    My son did some publicity for Hamleys following a competition win, which was very positively received, and boosted his self esteem no end, so it isn’t always a bad thing. Those of us that are not cute six year olds tend to get a rougher ride from the press though.

  • lillyinthesun

    I did a BBC radio interview a couple of years ago after winning two cars within a few months of each other. Luckily, they played it at 4AM on christmas morning so I doubt that anyone was listening. (Not even me, LOL)

  • DianeA

    I’ve only had to do two publicity shots in all my years of comping. One was when I won a car and it was featured in the local paper and the other was when I won a superb all expenses paid trip to the Canadian Rockies. We were interviewed at the airport and lots of pics were taken. Fortunately the prize was sponsered by a company that wanted to use the story for their trade magazine, so wasn’t widely publicised. The prizes were fantastic so didn’t mind the publicity but I wouldn’t put myself forward for it by appearing on a tv programme, for instance, like to keep my private life as private as I can.

  • offy66

    I had my photo in the AA (car) magazine after winning a holiday with them years ago and there were no problems, but I wouldn’t volunteer for any general TV/radio publicity for comping. Mind you, I don’t win enough to warrant an interview anyway 🙂

  • lucky281159

    as Jason says ” Our advice is if you do say “yes” then do it for fun and try not to stress about “what folks might say”….thats what I did and have not heard ( or read) one nasty comment, just praise and well done…didnt google to hard but!!

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