Why Compers Are Not Always Welcome To Enter Competitions!

Posted on: August 14th, 2008 by Jason 7 Comments

Bizarre as it sounds compers aren’t always welcome to enter competitions. This week for example we received emails off Dirt Bike Rider and UK Safety Footwear asking us not to tell you about their prize draws. They join a small number of sites and Essential Publishing who prefer it if compers don’t know that they’re running competitions via Loquax.

Firstly, it’s important to not be too harsh on the sites and publications – it’s their decision, and whilst in some cases their reasoning is a little bit confusing, they obviously think not being on Loquax will solve their issues (it won’t!).

So what are the issues?

Dirt Bike Rider informed us that “People are entering our competitions with no interest to our sport. A few winners have then sold the prizes on eBay. This means that the people who are generally interested in the prizes we are offering are missing out”. We asked their editor for a more detailed explanation – i.e. how they knew the winners weren’t genuine fans and how they knew their prizes ended up on eBay. They declined to reply.

On their listing on Loquax we did include a line stating the comps were aimed at Motocross Enthusiasts. In our experience a lot of compers avoid the sport related competitions and are usually quite selective, so the comments from Dirt Bike Rider, who have been on Loquax for well over a year, are a little bit frustrating.

It is important when you’re entering competitions to be familiar with the site you’re visiting and the prize you’re going for! If you have no need for “Carl Nunn’s British GP Race Kit” then move on and enter something else. That’s common sense comping and we hope that Loquax users agree.

UK Safety Footwear had a slightly different issue. They’re giving away an iPod, but the competition form asked for a “Company Name”. We should have picked up on this and either rejected the competition for listing or made it clear it was aimed at business/company types.

That aside it’s important that you also check entry forms. If a form asks for company name and you’re not a company then perhaps it’s best to leave it alone?

Of course there are solutions to these problems that the siteowners can implement.

For example Dirt Bike Rider could make their competitions open to registered users only or subscribers only, perhaps only promoted via their newsletter or in their magazine, if they are that concerned by who’s winning their prizes and where their prizes end up! Yes they may get fewer entries by not being on Loquax, but they need to stop other sites, forums and of course automated entry services too to solve their “problem”.

When a competition is being run on a business to business level, then the promoter has to make things a lot more clearer when it comes to who their competition is aimed at. This can be done by a line in the rules and/or within the text. Some simple coding so that the competition doesn’t appear in search engines would also be an idea.

Our Point of View!

Complaints from promoters are, thankfully, few and far between. Our aim when starting Loquax was not just to help compers but also help promoters and improve the reputation of the “comper”. By not giving answers and offering help and advice on how you can support promoters we think we do a decent job for them.

It’s not possible to please everyone, so all we can do is continue with our aims. We do, however, ask all users to be considerate and thoughtful towards promoters when they’re comping. Be mindful of the sites and prizes on offer as there’s no need to enter anything and everything.

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  • LaLupa

    I can agree to some extent with their comments when the prizes are related to a specific type of sport and aimed at enthusiasts. However, if a prize is, say, a mobile phone then surely anyone can try to win it? As a rule I never enter competitions if the prize is something I don’t want. I have tried to enter some competitons, but when I find out a ‘company name’ is required I just don’t do it. I still think it is a bit illogical to say ‘compers’ are not welcome to enter, though. After all, it is a ‘competition’, isn’t it?

  • milliemog

    I have to say that reading some of the “winners postings” some people obviously enter everything going as “a win is a win” and from their comments sometimes have no use for the prize. I think that for specialist competitions instead of penalising all compers maybe they could say that when they call you regarding the prize that a question relating to the sport etc will be asked and if you can’t answer then the prize will roll on to the next winner and so on. That would put me off entering as I would be mortified if I got a call asking me a quesion about something I knew nothing about but had entered their comp with answers someone else had posted. On entering comps through this site I have visited some sites that I wouldn’t have ordinarily and I have re visited them since so it has to be a good thing to open up the market to new potential customers. Also prizes of tickets could be made for collection from the box office by a named person this would make it harder for people to sell them on ebay.

  • Elektra

    I also never enter a comp. unless I actually want the prize (or one of the runner-up prizes). And I would certainly NEVER enter a sports one (unless it’s a fantasy football one!) as I have no interest in them whatsoever.

    I can see their point. I do sometimes feel that as a ‘comper’ some sites may not be happy to know I’m only visiting them to enter their particular comp. – I’m not really at all interested in whatever the product is that they have to sell… But that is the risk they take when running comps I suppose.

    Elektra

  • kernow maid

    As a complete newcomer to comping i was surprised to read that people will actually
    bother to take prizes for which they have no use but i guess i’m learning that it takes all
    sorts.Lets hope the majority of us have better morals.

  • readee

    One could argue that if you run a competition on the web, you should expect entries from every Tom, Dick and Harry. That’s the nature of the medium; it’s free, you can browse round easily and you will be reaching people who you might not do with a printed publication.

    And perhaps most importantly, web sites are designed to link to each other. Indeed, I believe many site owners are keen to get their pages linked to, as it increases awareness and also improves their search engine rating.

    Interestingly, the first place I heard of either Dirt Bike Rider and UK Safety Footwear was on Loquax. Both brands have received publicity through this site.

    And what’s one of the things that competitions are designed to do? Increase awareness, of not only the product being given away, but also the promoter.

  • Consultantwan

    On the other side of the coin .. My hubby and daughter both ride In Trial Bike Competitions and didn’t know about the Dirt Rider Site until reading about it via Loquax, had Loquax not been featuring a copetition of theirs then they would probably have not discovered it.. and they are truly interested and participate in the sport.. so in this instance they gained not only my family members as regular website visitors but also countless fellow riders of theirs who they passed the link on to. Seems to me its a win situation for them in that respect!

  • canyonroad78

    Not sure that’s even legal. Google index these pages, so typing ‘win ipod’ would eventually return that page. How can they ban loquax but not these visitors who clearly stumbled upon their site only for the purpose of winning an Ipod.

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