Slurp Your Way To A Secret Escape

The City Kitchen

Slurp Your Way To A Secret Escape

Occasionally a competition with a difference lands in our inbox. The latest one comes from The City Kitchen. They have teamed up YouTuber, xAmeliax (Amelia Goodhead) and are giving you the chance to win a £600 Secret Escapes voucher. To take part in this competition all you have to do is submit a video of you slurping ramen.

Ramen is a popular Japanese broth dish and apparently slurping is the best way to enjoy it. However, according to new research by The City Kitchen, Brits are “too reserved and embarrassed”. In fact, more than two thirds (67%) of GB adults stated that they would not slurp ramen noodles in the traditional way even after being made aware of the benefits.

Why Slurping Is Good

Nearly half of all respondents (48%) admitted one of the reasons they’d be less likely to slurp their ramen is because they would be too embarrassed, and more than a third (39%) thought that it would be an unusual thing to do in the UK. Slurping ramen is thought to be the best way to enjoy ramen as it aerates the noodles, helping the flavours of the ramen fully develop in the mouth and also improves the taste of the broth. By eating quickly in this way, the meal can also be enjoyed while it is hot.

How To Enter

To participate in the competition, all you have to do need to do is purchase a chilled ready meal brand available exclusively in Tesco. Then tag @ilovecitykitchen in a short video of yourself slurping ramen on social media with the hashtag #slurpyourramen. More details can be found at The City Kitchen.
The new YouGov research with more than 2,000 GB adults was commissioned by chilled ready meal range The City Kitchen to mark the launch of its new Chicken Miso Ramen and a campaign to encourage Brits to slurp their ramen. The new City Kitchen Chicken Ramen Bowl is based on a traditional Japanese recipe of Hokkaido Miso Broth and features Udon noodles and Choi sum.

About The Competition

The competition runs until the 24th July 2018 and is open to residents of England, Scotland and Wales aged 18 and over. It’s only one entry per person and entries can be posted on Facebook, Twitter or Instagram. The winning entry will be selected by blogger, Amelia Goodhead using the following criteria: audibly slurping ramen, seen to be enjoying eating ramen, seen to be enjoying slurping OR reacting to the process of slurping, consuming ramen and not any other type of noodles and mention included of The City Kitchen.

Good Chance Of Winning?

We had a quick search for entries using #slurpyourramen and there’s not too many around. This means that if you can make your video stand out then there’s a good chance of winning. Remember the prize is a £600 Secret Escapes voucher so it’s well worth making the effort. Don’t forget that you don’t need to be Steven Spielberg when it comes to creating videos. Our advice is set up your camera phone so that it’s stable, make your setting tidy (or interesting), keep to the guidelines about slurping etc. and try a unique angle – fancy dress/location etc. There’s still time to enter, so that means plenty of opportunity to come up with something fun.


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