Ironically it's The ITV Competitions where offline plays a greater role! These competitions started off as free to enter via the internet but ITV removed that option and so entries for the biggest prizes are now confined to SMS, postal, phone-in or a paid for web entry. Alongside ITV it's the popular magazines such as Bella, Chat and Take A Break which keep the offline entry route flying although even these offer online entry. The decline in offline comps has meant that dedicated free services have also declined and perhaps many compers of today won't remember the likes of Compnet and Teldata! This leaves the main sources for offline competitions as the dedicated comping magazines, but even these are struggling compared to yesteryear. In fact there's now just one dedicated competition magazine!
Whilst supermarket entry forms may have declined it hasn't meant the end of product related competitions and prize draws. Purchase necessary competitions, where you need to buy an item as a qualifier, are very popular. Brands like Cadbury, Tesco and Walkers for example regularly run big promotions. Some compers are surprised to find that at Loquax we do include an extensive list of Purchase Necessary comps on our listings. The prizes in this section tend to be much more attractive than the majority of free entry giveaways so they're well worth keeping an eye on, especially if items are on your regular shopping list. If you're really dedicated then you may even switch brands during a promo! For more purchase necessary comping news you might want to check out Superlucky where there's an excellent shopping list list!
Work out your LWE's from your WEM's and your AIOE's to PPE's with our handy guide to comping terms and acronyms. Definitions are reproduced from a posting made in 2003 on the Loquax forums.
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