The Best Prizes for Competitions & Prize Draws

Choosing the right prize to giveaway can be a bit of a challenge. We've compiled a list of some of the popular prizes we see, and reveal some of the advantages and disadvantages of each. A simple rule for this section is "the bigger the prize, the more entries you'll get".

As well as considering the prize you're offering, make sure you think about what you're asking an entrant to do to win it! If you have a 5 DVD to giveaway don't expect many people to send in "1000 word reviews of UK campsites" for the chance to win it!

Type Advantages Disadvantages
Car One of the most popular prizes around Expensive and often only limited to very big sites!
Holidays Everyone likes the chance to get away, especially to far off places. Can be expensive. Destination, fixed travel times, flights and family friendliness can influence entries.
Cash Easy to send as a prize and winner's can buy what they like. Too little and no one will be interested. Vouchers are often preferred to cash too.
Vouchers Can be very popular and again are an easy prize to send out! Make sure the vouchers appeal to a wide audience (e.g. Amazon) and don't quickly expire.
Flights Rising costs should make flights more popular. Consider travel to the airport. Not everyone is near Heathrow or Gatwick!
Electricals Plasma TVs, Consoles and Kitchen Stuff are all popular. Not everyone can fit a 50in Plasma TV into their home.
Gadgets The latest mobiles, iPods and MP3 Players can be popular Latest gadgets only! If you're giving away a mobile consider contract costs as well!
Sports Tickets VIP and hospitality tickets can be attractive. Consider offering travel/hotel as well - can limit your audience!
Concert Tickets Festival tickets, especially Glastonbury, are very popular prizes. Avoid short notice tickets as they get lost in the post.
CDs/DVDs/Books Cheap and cheerful prizes that are popular if they're new releases Not as popular as they once were and often overlooked if not the latest.
Experience Days Can be a fun prize that's different to the norm. Not everyone wants to bungee or drive a Ferrari - give people an option!
Promotional Goods Unique prizes that can help create a buzz on your website and extra promotions! Can be expensive and you may end up with an attic full of tshirts!

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