Ice cream giant Ben & Jerry have launched a worldwide competition to find a brand new flavour. The competition called “Do The World A Flavour” is running in 12 countries, including the UK, and is a unique opportunity for you to potentially have your suggested flavour combination appearing alongside other Ben & Jerry classics like Phish Food, Chocolate Macadamia and Dublin Mudslide.
The competition is free to enter and easy! You simply go through 4 steps to create your own ice cream flavour. Choose a flavour, add some chunks, add some swirls and then name your ice cream. You can also add a little image to your ice cream carton. There’s an initial temptation to go a bit bad and throw anything and everything into your pot, but our advice is stop and think about things for a moment.
For a good chance of winning it’s worth looking at other Ben & Jerry Flavours and comparing the combinations currently and previously used (it’ll also save you repeating any too). You might also want to start thinking of a catchy name before putting together your combos.
Ben & Jerry do like quirky names like Vermonty Python, Karamel Sutra and Mission to Marzipan. On the other hand they also have simplicity like Banana Split and Strawberry Cheesecake – just in case you struggle with naming your flavour. However, Ben & Jerry like their emphasis to be on fun so do try and come up with a good name for your ice cream.
So what do you win if you “Do The World A Flavour”?
According to the official website, then one winner from every participating country will travel to the Dominican Republic to witness the benefits of Fairtrade on a cocoa farm, alongside Ben, Jerry and their flavour gurus. The grand prize winner will then see their idea transformed into Ben & Jerry’s 2010 worldwide flavour.
Once again this is one of those competitions with a prize of a lifetime so it’s worth spending a little bit of time over your entry. If you have more than one idea you can submit that too as there’s a 5 entry maximum per person. You have until 26th May 2009 to enter the competition.