“How do they pick winners?” is one of those ever popular comping questions alongside “how do I know if I’ve won?”, “do people win competitions?” and “do people win at Loquax? MyOffers? Win4Now? A.N.Other Sitename?”. The answer varies from site to site, but Brothers Cider are all for transparency and have actually shown on their website how they went about the business of picking a winner for their recent Glastonbury competition.
According to the site they had nearly 6000 entries for their VIP Glastonbury Tickets. To pick the winners they headed down to the Apple Tree pub, close to the festival site. All entrants were listed on pieces of paper, a sheet was selected at random by a Guinness drinking local, and then a winner was found using the age old pub game of darts.
We doubt that this method is used by all online competition promoters, but full marks to Brothers Cider for sharing the winner picking process! Hopefully they’ll keep the page online, even if they do go and run further prize draws.