A new instant win competition associated with the DVD release of The Wackness, starring Ben Kingsley, Famke Janssen and Mary-Kate Olsen, is causing controversy! According to the official website, inside 1000 copies of the DVD are golden tickets ala Charlie and the Chocolate Factory, but it’s not “Charlie” on offer it’s a different kind of drug altogether. If you win one of the trips to Amsterdam for two you’ll also be entitled to a “complimentary bag of skunk from legendary Amsterdam cafe, Hill Street Blues“!
However, according to Sky News the competition is causing controversy. Anti-drug campaigners believe that the PR stunt is unacceptable and that cannabis should not be glamourised in this way. Revolver, the company behind the movie, defended their giveaway by saying it’s something “that will brighten up people’s lives” in the current economic climate!
That does seem a bit of a flimsy justification for adding the drug element to the promotion and it does seem to be there purely for controversy and to tie in with the movie’s subject matter. It will be interesting to see how the media react to the news of this competition and whether the DVD will gain some kind of cult status, especially amongst it’s intended audience. We also wonder if it will even make it on to the shelves for it’s 9th February launch. Interestingly neither Play.com or Amazon make any reference to the competition on their sites.
Details of the competition, including a no purchase necessary entry route, can be found on the official move site The Wackness and if you want a copy of the film it’s currently £8.99 pre-order at Play.com or £7.98 at Amazon.
Remember if you do win a break to Amsterdam you don’t have to go and collect the “extra” part of the prize.
What do you think? Is this the kind of competition you’d enter? Is it just a publicity stunt and a “bit of fun” or is it overstepping the mark?