Walkers Crisps are repeating their Do Us a Flavour promotion this year with a bigger and bolder promotion. No doubt designed to coincide with The World Cup, The Walkers Flavour Cup will see 15 new flavours go head to head to become the new flavour. Choose from American Cheeseburger, Argentinian Flame Grilled Steak, Australian BBQ Kangaroo, Brazilian Salsa, Dutch Edam Cheese, English Roast Beef and Yorkshire Pudding, French Garlic Baguette, German Bratwurst Sausage, Irish Stew, Italian Spaghetti Bolognese, Japanese Teriyaki Chicken, Scottish Haggis, South African Sweet Chutney, Spanish Chicken Paella and Welsh Rarebit.
For compers with a creative streak there are some big cash prizes on offer. Namely 11 x £1000 and 15 x £10,000 cash! For a chance to win you need to become a superfan of your favourite flavour and create either a photo or video of yourself promoting it. When you’ve done that, you then need to pick up some “thumbs up” ratings by sharing your photo or video via twitter, facebook and blogs.
Sadly the terms say that judges will take these ratings into account, so essentially a poor entry could win 1 of the 11 £1000 prizes provided they get lots of support. Let’s hope that’s not the case and Walkers Crisps judge entries on merit!
You can view the photos and videos that have already been entered. This is quite useful as you can see the standard so far and what’s been “thumbed” as good. The current leading videos are pretty good too – French Garlic Baguette and Argentinian Flame Grilled Steak.
What’s worth noting is the flavours that are getting a lot of attention versus those that aren’t! Remember there’s £10,000 on offer for each flavour’s superfan so get you thinking caps on and get creative. If you do enter, do feel free to add a link below so that we can see your efforts!
And if you’ve tried any of the new flavours let us know what you think?
The competitions runs until the 11th July 2010, although the closing date for the last weekly £1000 prize is the 4th July.