Sports brand, Activinstinct, have reacted strongly towards a winner who placed their Wimbledon tickets on eBay. They have made the tickets null and void. This means that whoever ends up with them will possibly find that they will be stood outside SW19 rather than inside enjoy world class tennis and overpriced strawberries.
Activinstinct made the following announcement on their Facebook wall:
It has been brought to our attention that the winner of the ActivInstinct/Slazenger promotion has placed the tickets on ebay. It was clearly stated that the tickets were not for re-sale and not to be placed on auction sites such as ebay. These tickets are now null and void and will not be accepted.
We had thousands of entrants, of which the majority keen tennis enthusiasts who would have loved the opportunity to go. Please make sure to read the T&Cs, we want to keep providing our fans with great prizes and wouldn’t want a minority spoiling it for the rest of you.
Ticket competitions often have such clauses – perhaps not initiated by the competition promoter but by the sponsor. The tickets for example may be part of their hospitality set up for example and therefore shouldn’t be resold. However, even when you buy tickets for big events, many now come with sell on clauses.
Reading through the comments on Activinstinct’s Wall it appears that it was the sponsor who intervened after spotting their prize on eBay. For the most part support towards the announcement have been largely positive. Mind you, when you look at the price of some Wimbledon tickets being sold on eBay (£600 to £17,999) it’s no wonder people get tempted to cash in!
With London 2012 just around the corner, plus a whole bunch of Festival ticket competitions around, entrants really do need to make sure they’re familiar with the terms and conditions. It may be that the prizes are not transferable and that you aren’t able to sell them on. Of course there’s a whole argument about the morals of selling on prizes – but in this case the promoter had specified a no sell on clause, which the winner should have abided by.
A few moments checking the prize on offer and the rules may save you wasting time – not just in cases like this but for all comping. Holidays may have date limitations or number limitations, prizes may have to be collected, vouchers may be for local stores and not UK wide etc. It’s always worth familiarising yourself with things like this too.