Mini have really taken to using social networks to promote themselves lately and for their latest competition they’ve gone one step further. They’ve just launched a Mini World Record Attempt Competition. The idea is that you invite friends from Facebook, Twitter, LinkedIn and 4Square to join you in your mini. The person who attracts the most friends by the closing date will win.
The prize is a UK road trip! You get a Mini Countryman for a week and during that time you’ll be able to enjoy “the bright lights of London, the stunning scenery of the North Downs and the traditional seaside atmosphere of Poole”. Accommodation is included and there’s host of activities, such as a Flight for 2 on the London Eye with glass of Pimms each, for you as well.
We have to admit that this is pretty much a vote request type competition. The idea is to get as many people as you can clicking your link and jumping in your Mini. The possible saving grace is that Mini limit how much time you have to enter the competition. Once your Mini is up and running you have exactly 48 hours to attract people to join you.
The downside is that the leaderboard is already topped by someone with 113 people in their Mini. This has two responses! One a lot of people won’t bother trying the competition and two, it’ll give people a target to beat if they try and cheat (and we’ll be amazed if they don’t!).
We’ll be keeping an eye on proceedings and seeing just who picks up the most number of passengers. We’ve also posted on Mini’s wall about perhaps offering a prize draw for all entrants, we’ll see if they respond!
The competition runs until 8th November and is open to UK residents over 21 only.