Walkers Announce Heart Shaped Crisp Winner

Heart Shaped Crisps

Walkers Announce Heart Shaped Crisp Winner

Earlier in the year Walkers Crisps announced that they were searching for the best heart shaped crisp that customers found in packets of their snacks. To take part in the heart-shaped crisp competition entrants needed to not only post images of their finds on social media, but also keep the crisp and it’s origin packet safe for verification. If you’ve got some crisps hanging around the house and are hoping to be announced as the winner then it’s bad news as Walkers have revealed the winning crisp. One lucky snack lover has walked away with a massive £100,000 after the judges decided that the entry shown below was the best heart shaped crisp entry. The winning entry was announced on social media channels including Twitter and Instagram. What do you think? Do you think it’s a good heart shaped entry? We do as it’s quite obviously heart shaped. The name of the winner hasn’t been revealed by the way with Walkers saying that they “respect our fans’ right to privacy” and that the lucky winner did not wish to be identified”.

Crisps Of Confusion

The announcement by Walkers Crisps on social media has led to some confusion with some followers not quite realising that the winning crisp is the one shown at the end of the short 6 second clip. It obviously doesn’t help that the name of the winner or a reference to the original social media post hasn’t been included either. We understand that the winner may not wish it to be known they’re £100,000 better off but publicity sometimes is part and parcel of the game. We guess you could search through the #LoveWalkers hashtag on Twitter, Instagram and/or Facebook and see if you can find a close match to the above if you were really desperate to find the winner? Actually looking through the various entries it is quite interesting to see just how many heart shaped crisps there were – and how many were entered that didn’t even resemble a heart! According to Walkers they did look at every entry before narrowing down the field to twenty which were then judged. Not everyone was happy with the result or the way it was revealed. On Twitter @Fierceinglis commented “hate to say it walkers but there were much better ones than that” whilst @tina_fifield felt that her “crisp was better then the winning one”. Unfortunately if you don’t have transparency when it comes to revealing the winner, especially for such a substantial prize, then it’s perhaps no wonder people may be a little annoyed.

Winner Announcement

We did go back to the terms and conditions for the competition and there are a few notable elements worthy of mention. Within the terms you’ll find that the “promoter may request that the winners participate in publicity arising from the promotion. Participation is at the winner’s discretion and is not a condition of prize acceptance”. However just above that is the bit is another clause which states “Provided no objection is received from the winner, a winner list containing the surname and county of residence of the winner will be made available by the Promoter 1 week after Prize Acceptance, for a period of 8 weeks. It will be available at Promowinners .The winners can object to their details being published during the Winner Notification process”. Now there’s no guarantee that those details will be made public if the winner objects. Walkers Crisps do state that they will “provide winner information to the Advertising Standards Authority when requested by them”. In other words in order to find out who the winner is you may have to put in a complaint to ASA, but we suspect that the only information you’d get back was that they’re happy that the promotion was run as required and that the winner wishes to be anonymous. We’re guessing similar clauses apply for big money lottery winners who can opt out of publicity or having their details revealed. If your crisp loving neighbour has headed off on holiday, bought a new car or implemented some big home improvements then maybe they found the winning crisp?

Win A Free Lunch

Walkers do love running big prize promotions and at the moment they’re in the middle of offering entrants the chance to win a free lunch. This prize draw is only available between midday and 2pm each day until the 25th June 2023. To participate you need to visit the promotional website and enter your details, barcode and pack code. This is a winning moments prize draw so you’ll instantly be told whether you’ve win or not. There are 5 x free lunches to be won per minute in the form of a £5 retailer eGift card. Cash alternative where eGift card not available. It’s a maximum two entries per person per day and one prize per person.


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