Facebook Comping

In October 2007 we blogged about whether Facebook would be a new source of competitions, but even we underestimated just how big it would become. Nowadays loads of brands use the social media network and competitions to gain new followers and interact with consumers. However, it’s not all plain sailing! We also have a Guide to Facebook Comping that you might find useful.

Facebook have announced that they’re making changes to their algorithm in order to fight what they regard as “engagement bait”. The examples that they give on their blog include vote baiting using the like, love, hate emojis; react baiting where you like or love a post depending on the question and share baiting. The example […]

Facebook has played a massive role in changing how competitions work online. However, one thing they’ve not been good at it stopping fake competitions manifesting themselves across the network. Most regular compers will probably already know how to spot a fake Facebook competition – they’re often too good to be true (100 iPhones to be […]

The comping world has been relatively quiet of late, but Facebook have just changed all that with a shock announcement. After months of insisting that brand pages run competitions through third party apps, the social media giant have scrapped this guideline and announced new terms for business users. In the announcement, Facebook say they’ve made […]

Competitions and prize draws have become popular tools for brands on Facebook. They use them for generating new likes, building up interest in products and for stimulating consumer involvement. Over the last year the number of Facebook prize promotions has increased dramatically but are giveaways effective tools? We think that by looking at the “Likes” […]

On our Auto Trader winner blog we suggested that winning picking should be more transparent so a big round of applause to Applause Store who decided to pick their latest competition by video. They were giving away tickets to The X Factor Live when they hit 100,000 followers – which they duly did. Here’s how […]

Facebook have announced that as of the 30th March all brand pages will have to switch to the “timeline” format. That’s the big images and confusing scrolling system that they dumped on personal users. We’re not overly pleased by this as we’re not quite sure how timeline is going to work for sharing competitions. Anyway […]

Despite the fact that Facebook states that users are only allowed one account it’s a well known fact in comping circles that some people have a couple. One for personal and private use and one to specifically for competitions. However, some people use multiple accounts just for comping and it’s not gone unnoticed. In fact […]

Some competitions must start out as great ideas but it’s only until they become reality do that flaws in the great scheme of things start to appear. Kingsmill, for example, probably thought that their Baker’s Bonanza competition on Facebook was the perfect recipe for a clever competition. Basically they have a prize oven, when it’s […]

Recently, a number of compers have had bad security experiences on Facebook. Whether that’s down to a comping issue, a.n.other, or just bad luck we don’t know for sure but these things can be off putting to others. Even more so when you’re adding apps that want to do various permissions left right and centre. […]

Over the weekend a message appeared on our Facebook Wall from a disgruntled comper. They were unhappy about the number of compers that they’ve seen using mutliple accounts to enter competitions on the social network and had even taken to “outing” one or two of them. The comment disappeared – we guess deleted by the […]